conferize Learning from Conferize & Issuu Built in Copenhagen for the world (#cphftw) with Martin Ferro-Thomsen CEO & Founder, Conferize former Co-Founder, Issuu
Built in copenhagen for the world
Jul 04, 2015
My talk from #DrivingIT: Learning from Conferize how to build and seed global category leaders out of cities like Denmark. Get in touch for questions, the deck is not fully able to stand alone.
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conferize
Learning from Conferize & Issuu
Built in Copenhagen for the world (#cphftw)
with Martin Ferro-Thomsen CEO & Founder, Conferize former Co-Founder, Issuu
conferize
@ferrogate @conferize #drivingit14 #cphftw
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
2011
“ Software is eating the world Marc Andreessen
Marc Andreessen, Why software is eating the world
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
10 % 90 %
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
100 %
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
OK! ... but how?
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
@ferrogate @conferize
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
@ferrogate @conferize
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn ThomsenFree up to 100 members
Free to attend = Free!
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
“TED” for all conferences
Built in #cphftwconferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
A.Seeding B. Create your own thunder C.US vs. EU
Seedingconferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn ThomsenNiche
Abundance
vs
Scarcity
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
Nobody cares about you :( Make them :D
Create your own thunder
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
Don’t market. Create WOM.
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
“We’re building a new invoicing system”
vs“We’re connecting all businesses in the world”
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
“We’re a SaaS provider for conferences.”
vs
“We’re connecting the world of professional events”
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
Craft your story
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
Idea
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
Illustration by Jesper Vestergaard, Conferize
Cofounder, Wikipedia
Investor 1
Investor 2
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
US vs. EU
Goal:Get to 1,000 employees
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
US vs. EU
Capital Single market Critical mass Team Quality of life Competition
✔✔✔
✔
✔
---
--
✔-
Questions?
@ferrogate @conferize
www.conferize.com
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
[email protected]+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
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