BuildingWindows Store Apps

demo

demo

demo

demo

App gets 5s to handle

suspend

App is not notified

before termination

Apps are notified

when they have been

resumed

User

Launche

s App

Splash

screen

Seamless data access

Data Roaming

Performant

Native platform

Capabilities driven

High isolation

Unprecedented Reach

Optimized for Discoverability

Transparent Approval Process

Flexible Business Models

Maximizing Developer Revenue

Paid downloads, trials, and in-app purchases. You keep 70% of the first $25k, 80% of the rest

Microsoft Confidential 33

Robust analytics for free, including demographics, reviews, referrals, and usage & performance statistics

Use your own commerce engine and keep 100%or use the Windows Store’s full commerce platform

The Windows Store

Advertise with Microsoft Advertising or your

preferred ad vendor.

demo

A new Windows UI where touch is a first-class citizen along with full mouse-and-keyboard support

New development models built on WinRT, including native support for HTML/CSS/JS, C#/XAML, C++/DirectX

Designed from the chipset up for multiple form-factors – tablets, laptops, desktops & all-in-ones

The Windows Store on every device with a full

commerce platform and flexibility