Building Your Social Credibility In The Era Of Standard Of Trust Leadership

Rob Peters

Founder

Standard of Trust Group

Building Your Social

Credibility In the Era of Standard of Trust Behavior

Social Organizing Principle Timeline

The Separate Spheres of Business and Personal have

Fused

Hoarding to Sharing

Vertical to Horizontal

Fortress to Ecosystem

Business is War to Business as Collaboration

Distant to Hyper-connected

Easily Hidden to Hyper-Transparent

Just Do it to Do it Right

Innovating in What to Innovating in How

Outperform the Competition to Outbehave the

CompetitionSource: Dov Seidman

Martha Payne

The Era of Standard of Trust

Behavior

Standards of Organizational Culture

ConformityAgreed

AcquiescenceDo-The-

Right-Thing

43% 54% 3%

Research Data: LRN: 18 Countries, 36,000 Employees, 2M Observations

• Rigid Hierarchy

• Dictatorial

• Coercion

• Command & Control

• Carrots & Sticks

• Rules

• Success

• Connect & Collaborate

• Values & Principles

• Inspiration

• Journey of Purpose

Innovation Loyalty

4282 99

0

50

100

150

Satisfied Customers

Research Data from LRN

Standards of Organizational Culture

Good Reputation

4874

93

0

50

100

Financial Performance

Institutional Thinking - CSC

•CLOSED

•SELECTIVE

•CONTROLLING

Network Thinking - ORS

•OPEN

•RANDOM

•SUPPORTIVE

Transition to Network Thinking

CSC to ORS

Gary Vaynerchuk

Social is the Conversational Layer of the Internet

Business RISK

ROI =RISKOF

IGNORING

RISK: Business as usual

Shift to a People Centric Digital Age

Personal RISK

ROI = RISKOF beingIGNORED

RISK:

Invisible = irrelevant?

RISK: Too busy to notice

Email overloadSpeed of change with social media happening under the

radar of business as usual

RISK: The social media phone is ringing but no one is listening….

RISK: The socialization of you is

already happening

Reputation/Relationship CapitalManagement& NetworkManagement

‘Marketing is too important to be left to the marketing department alone’

Profile:Personal Branding

Flat sales causes enough pain to rethink

Presence:On Social channels

Participate:Collaboration, Engagement

Publish:Content, Context

Position:Community, Cause

Company focused Individuals focus

Shift to a New Digital Age – Socially Credible Leaders

Institutional thinking Network thinking

LevelsOf-Trust-Sales-Staff Sat

High

Low

Time

Command and ControlCEO’s less Trusted

IT and system restrictions – not set up for the way the world works now

Broadcast marketing & PR Becoming less effective

Siloed information & people not empowered

Disengaged from the market and the customer

Copyright © 2014 Scredible PLC. All Rights Reserved.

I want to learn, keep myself informed, participateand share. I feel I am in the right place and want to be noticed. ENGAGE, TAKE PART, FORM A HABIT

I desire leads for my business, I want to look good online. PROFILE/LINKEDIN

I need to feel in control and safe establishing a presence and growing my network. EXPERIENCE THE SOCIAL PLATFORMS & BUILD A NETWORK

I want to understand my contribution and message, create and publish content to BECOME A THOUGHT LEADER

I want to share, support, HELP and contribute to BUILD A COMMUNITY/GROUP AROUND MY POSITION/INTENTION

The Hierarchy of Social CredibilityUnderstanding peoples online

needs and motivations

Position

Publish

Participate

Presence

Profile

© Scredible

Understanding where Social fits…

Position

Publish

Participate

Presence

Profile

EveryoneIn thecompany

ThoughtLeaders

SocialNetworking

SocialBusiness

SocialMedia

Internal as well

LeadORS Mindset

SCREDIBLE: SOCIAL CREDIBILITY as a

Service

www.Scredible.com

Scredible: Great For Researching Articles

and Sharing with Your Prospects, Clients,

Etc.

Scredible: Standard of Trust Group

BOTS

ATTITUDES

SKILLS

BEHAVIORS

HABITS

RISK: To know and not to do is

not yet to know

Let’s Take a 10 Minute Break

The Art of

Relationship Capital

Social Selling