@RobKarwath @SocialMichelleR Growing Your Networks to Build Personal Brand & Advance Your Career
Nov 01, 2014
@RobKarwath@SocialMichelleR
Growing Your Networks to Build Per-sonal
Brand & Advance Your Career
@RobKarwath@SocialMichelleR 2
About Rob
President & CEO
•Strategic communications consultancy focused on public
relations, media relations, advertising, marketing and content creation•Based in Duluth with regional and national clients•Rob started North Coast in 2011 after 25 years as a reporter editor and business executive at media companies including
the Chicago Tribune, WGN-TV and other outlets of Tri-bune Co. and Knight Ridder Inc.
@RobKarwath@SocialMichelleR 3
About Michelle
Social Marketing Mgr
•Community Manager •Social Marketing Strategist•Blogger•Industry Writer – Search Engine Watch & Search Engine Journal•Conference Speaker•Ballroom Dancer•Novelist
@RobKarwath@SocialMichelleR 4
The Best Stores & BrandsMore than 6,000 stores and brands in 300 categories:
• Product deals added daily from stores like Nordstrom, Amazon, & Target
• Coupons on pizza, fast food, entertainment
• Hand-picked and verified offers save an average of $34 per transaction
Your Savings PartnerFeatures and tools to help you save more:
• Seasonal holiday offers for Black Friday, Mother's Day and more
• Savings Tips articles and resources for advice on the best ways to save
• Filter results by offer type or price
Join & Connect
Set up a free profile to join our community:
• Tools to favorite, comment on and submit your own offers
• Follow fellow savers who share your shopping interests
• Free email alerts featuring offers from your favorite stores
We Are Hiring
• Located in beautiful Austin, TX
• Excellent Benefits Package
• Hiring interns & full-time
@RobKarwath@SocialMichelleR
It’s easier now than ever be-fore to
create or recreate yourself and your
personal brand through online communication, primarily
social media.
@RobKarwath@SocialMichelleR
How does a completely unknown stay-at-home mom become an industry thought
leader?
Personal Branding
@RobKarwath@SocialMichelleR
“You should get a MySpace page”, my sister-in-law told
me.
I put myself online and never looked back.
@RobKarwath@SocialMichelleR
This was when MySpace still had blogging capabilities and Facebook was just for college kids.
@RobKarwath@SocialMichelleR 9
MYSPACE
@RobKarwath@SocialMichelleR
So, I made friends, shared photos, and told stories.
@RobKarwath@SocialMichelleR
Then Facebook opened up to the public and MyS-pace was abandoned.
@RobKarwath@SocialMichelleR
@RobKarwath@SocialMichelleR
So, I made friends, shared photos, and told stories.
@RobKarwath@SocialMichelleR
The more I stories I shared, the more encouragement I received from friends.
But that part of the story comes later…...
Storytelling Changed My Life
@RobKarwath@SocialMichelleR
First, we must take a trip to Key West...
@RobKarwath@SocialMichelleR
From Day Trip to Career
•Day Trip Tweet•Research Trip•Twitter Concierge•Social Marketing
All because I was there
@RobKarwath@SocialMichelleR
@RobKarwath@SocialMichelleR
Be authenti-cally you and
be self-aware
@RobKarwath@SocialMichelleR
@RobKarwath@SocialMichelleR
@RobKarwath@SocialMichelleR
PetCare of Duluth: From leafleting
trailer parks to the hottest
vet in the region
@RobKarwath@SocialMichelleR
First Witness: Branding and
product develop-ment for a
national audience
@RobKarwath@SocialMichelleR
Personal branding is a long-term project. Over time specific goals will
change and grow as you change and grow.
@RobKarwath@SocialMichelleR
@RobKarwath@SocialMichelleR
Though creating a brand is easier now, it’s not easy. You must:
•Clearly define your goal, as well as content and channels that achieve your goal
•Commit to consistent content creation•Keep going, even when it seems it isn’t
immediately affecting your business•Keep going, even when—and perhaps
especially when—your industry and peers aren’t doing anything similar
@RobKarwath@SocialMichelleR
Life is Content.
Share What You Create
@RobKarwath@SocialMichelleR
Make friends with
like-minded peo-ple
@RobKarwath@SocialMichelleR
Every channel has value if
you understand what segment of your audi-
ence lives on that channel.
@RobKarwath@SocialMichelleR
@RobKarwath@SocialMichelleR
@RobKarwath@SocialMichelleR
Harness the branding “super powers” of third-party validation
•Content sharing through social media•Testimonials through social media•Traditional media coverage shared
through social media•News releases through social
media
@RobKarwath@SocialMichelleR
Share the Good That
Others Create
@RobKarwath@SocialMichelleR
Your personal brand often is your business brand—or at least has a strong
influence on your business brand.
@RobKarwath@SocialMichelleR
Personal Authority Leads to Professional
Authority
@RobKarwath@SocialMichelleR
Thank You