Building Your Online Marketing Strategy
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Building YourOnline Marketing Strategy
The Value of Online MarketingKnowing Your Target Markets
Three Key Tools of Online MarketingBlogs
Social MediaNewsletters
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The Value of Online Marketing
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The Value of Online Marketing1. Generating new leads2. The Rule of Seven
Build trust and warm leads3. Driving traffic
Hold attention, long-term memory4. Reputation building5. Converting sales (remember rule #1)
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Knowing Your Target Markets
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Who is your target market?B2B
DemographicLocationBehavior
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B2CDemographicLocationBehavior
Three Key Tools of Online Marketing
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Three Key Tools of Online Marketing
BlogsSocial MediaNewsletters
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The Web of Good Online Marketing
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Blogs
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How To Use Blogs1) Showcase your business.2) Share your brand’s personality.3) Maximize SEO – new content, keywords, and relevance.4) Drive people to your website. 5) Source material.6) Build reputation and social proof.
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Repackaging Content
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Social Media
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“On Social Media”“Houses on a Block”
Your Target Market’s Behavior
Which Rooms Of the House Are They In?• Accounts/Pages?• Boards?• Chats?• Groups?• Newsfeed Only?
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Guidelines for Being Social on Social Media
1. Be Your Business.2. Be Where Your Target Market Is. 3. Create Conversations and Goodwill.4. Sell Without Selling.5. Build Partnerships.
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How To Use Social Media1) Be realistic about your time.
• Start with 1-2 platforms.• Post as frequently as you can consistently maintain.
2) Engage more than you post.
3) Use it as a vehicle.4) Track results.
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Newsletters
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How To Use Your Newsletters1) Include compelling content.2) Lead warming, Customer retention.3) Drop offers to convert your leads.4) Study your analytics!
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The Value of Online MarketingKnowing Your Target Markets
Three Key Tools of Online MarketingBlogs
Social MediaNewsletters
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Questions?
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