Building your ideal client profile

Building your Ideal Client ProfileCreated by Natasha Davis

Business & Marketing StrategistVisionary People, LLC

The Startling Truth!

• 69% of Small Businesses fail in the first 2 yrs b/c they never learned how to connect with and communicate to their ideal clients.

• Understand that you are in the People Business! Every business is....regardless

• Your industry or what you sell is The Service...

Have a Clear Picture!

• 1) Have a clear visual picture of what your ideal client looks like ...then write it out.

**Ideal Client is one you enjoy working with and who pays you**

List the 10 Observable Characteristics and 10 Behaviors of that ideal client

Locate & Pinpoint Where they Are!

• 2) Understand where those Ideal Clients are... Once you know your Business Model you’ll know where to look for them.

Locate and Pinpoint them then go in that direction…. Make it easy for your

clients to find you when they are looking for your service

It’s all about them….

• 3) Tailor your conversation and your Brand to fit the needs of your ideal client...

If they’re Upscale & Energetic so are you…

Focus On What they Focus On

• 4) Understand what is most important and least important to your ideal client... Price, Quality, Service, Prestige...

Remember people buy w/ the heart and they justify w/ the head... Know which one you're appealing to...

Don’t Be a Surprise! Stay Top of Mind

• 5) Talk to them Online, Offline and In- Person ... MARKET CONSISTENTLY, EFFECTIVELY & EFFICIENTLY….

Have a communications/marketing plan….

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Your Host, Natasha Davis Business & Marketing Strategist

Visionary People, LLC is a Brand Development & Management Consulting Firmwww.VisionaryPeopleArise.comCall Us: 678-390-2681

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