Building, Motivating and Managing Your Digital Dream Team Prepared by: Gemma Craven October 14, 2013
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Building, Motivating and Managing Your Digital Dream Team
Prepared by: Gemma CravenOctober 14, 2013
1. The Current Digital Team
1. Emerging Areas / Roles
2. The Team Of The Future
Building Your Digital Dream Team
The Current Digital Team
The Social Customer
Responsive
Committed Trustworthy
Open
The Social Brand
The Social (Media) Marketer
…it must be integrated around the customer journey
Too often social is called a “channel” by marketers…
…we must focus on earning attention, advocacy and action
Or obsess about creating some content novelty to trigger an avalanche of sharing…
…we should be always building a relationship
Or are trapped in transactional campaign thinking
An Integrated Planning Approach
Create LearnDrive
KnowListenDefine
Business ambition
Social Brand Print
Social Advertising
Content Syndication
Digital Media Relations
PerformanceMeasurement
Optimization
Social Experience
Community Management
Influencer Management
Content Activation
Social Insight
Search & Behavior Insight
Aligning The Talent To Support
8
The Big 5 For Marketers
Facebook•Mobile first: ongoing strategy to entice developers to incorporate Facebook hooks into their apps (Parse). Android partnership – Facebook Home•Paid is king: increased volumes of paid, questions around effectiveness have led to streamlining•Graph Search: yet to reach full potential for brands•Audience segmentation: who are my followers? •Customer service = budget related: bigger spending brands are the well supported ones
Campaign execution/optimization
Strategy development
Listening/research
POVs - knowledge of social/digital space
Social / Digital Strategist
Community content amplification
Native advertising
Media partnerships
Responsive ad placement
TwitterPaid Media Strategist
TumblrSocial Analytics/Measurement
KPIs
Insights & reporting
Data strategy
Benchmarking
Real time marketing
Community content
Integrated planning
Content development
Content Strategist
What Works & What Does Not
New Roles – The Emerging Talent Need
The Community Director
YouTubePlatform Partnerships / Co-innovation
Understanding Mobility & UX
Big Scale Experience Planning
The Team of The Future
Team Of The Future
Social Business
Consultancy
Social Analytics Center of
Excellence
Social Community /
Strategy Center of
Excellence
Innovation & Experience
Design
New business
Client teams
Industry presence
Contextual AwarenessDesign
• IMAGE OF NESTLE DAT• VOICE OVER ON WHAT IT IS
Case example ≈
Digital Acceleration for Brands
Sector Platform Specialists
Gemma Craven
Email: [email protected]: @gemsieLinkedin: linkedin.com/gemsiecraven
Thank You – Let’s Connect!
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