Building your digital DNA | Digital conference | 27 October 2016

Building digital into your DNA

Olly ArberDirector of communications, Nesta

Source: Optimal Workshop, 2015

Director of Communications

Head of Media

Press Officer

Press Officer

Head of Events

Event Manager

Event Manager

Event Assistant

Head of Digital

Digital Content Editor

Head of Public Affairs

Public Affairs Officer

Head of Corporate

Communications

Publications Manager

PA

201015 people90 staff

Objective Measurement Priority

Content productionGenerate at least 1 new piece of original website content every month.

1 new piece of original content every month, including blogs, features, case studies, infographics, data viz.

High

Director of Communications

Head of Media

Press Officer

Press Officer

Press Officer

Head of Events

Event Manager

Event Manager

Event Manager

Director of Digital

Digital Content Editor

Digital Content Editor

Digital Assistant

Corporate Affairs Manager

Publications Manager

PA

201316 people140 staff

Director of Communications

Director of Media

Press Officer

Press Officer

Press Officer

Head of Events

Event Manager

Event Manager

Event Marketing Manager

Head of Digital

Digital Content Editor

Digital Content Editor

Digital Marketing Manager

Partnerships Manager

Digital publications

Manager

Digital Designer

Digital Magazine Editor

Assistant Editor

Communications Assistant

201619 people190 staff

2016 – digital jobs across the organisation

Data Scientist

Research department

Programme department

Finance department

Digital Content Editor

Digital CommsManager

CRM specialist

IT department

Systems specialist

Digital CommsManager

Data analyst

Front End

Product development

Back End

Digital is a shared enterprise across the organisation

Visit the CharityComms website to

view slides from past events, see

what events we have coming up

and to check out what else we do:

www.charitycomms.org.uk

27 October 2016London#charitydigital

Digital

conference