Building Your Brand Via Social Media

The Global MeWhy Journalist’s Need to be Their Own

Brand

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Dr. Bill Silcock, Walter Cronkite School, Arizona State University

@drbillasu [email protected]

in a Socially Mediated, Virally Marketed World

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+Types of social media (Antony Mayfield)

1. Social networks – build personal pages to connect with friends and to grow your blog followers (Facebook, Twitter, Instagram Pinterest)

2. Blogs 3. Wikis – communal databases that anyone can edit

4. Podcasts – audio/video subscriptions

5. Forums/Online communities – discussions form around a topic

6. Content communities – sharing of content (Flickr, YouTube, Vimeo)

7. Microblogging – social networking merges with blogging (Twitter)

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Microblogging“Facebook status on speed”

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is the most powerful

listening tool currently available

Making Twitter Work for You

Use Tweet Deck or Hoot Suite

Participate: linkretweetfollowinteract

Connect outside your immediate circle: Twitter isn’t Facebook

Add signal, not noise

The Minimalist Guide to Twitter: How to Handle It in 15 Minutes a Day

http://boostblogtraffic.com/minimalist-twitter/

++ TwitterFacebook

Lessons from the Cactus Garden

How to grow your OnLine Identity

YourBrand

ABOUT ME LINKED IN

PROFESSIONAL BRAND IDENTITY

• Personal Brand Assets:

• 1. Your Name

• 2. Your Picture

• 3. Personal brand statement

++Write a personal brand statement

“I am a Mexican multimedia journalist who seeks to capture humanity through visuals and sound.”

“I am a bilingual print and online journalist who believes in the power that journalistic words can have in exposing injustice and catalyzing change.”

“I am a bilingual, global-minded journalist who believes in telling stories that effect change and connect people of diverse backgrounds.”

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++Establish a searchable identity

Create a consistent identity across your social media and professional profiles.

Decide what name you want to be known by professionally.

Make sure it’s unique enough to allow you to be found on the first page of a Google search

Consistently use it across platforms

Twitter, LinkedIn, Facebook, About.Me

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+Your Online Identity

Personal Brand Assets Your name Picture Personal brand statement “I am a

[reporter/editor/videographer] at the [your newspaper/station].”

Find your niche What’s unique about your talents and

interests? What topic are you an expert in? What topic isn’t covered much in the news? What topic isn’t covered at all?

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Who am I?My Personal Brand

TraditionalEmail address

B. William Silcock, PhD Associate ProfessorCurator, Hubert H. Humphrey Fellowship Program  Director, Cronkite Global Initiatives

Faculty Fellow, Barrett the Honors CollegeWalter Cronkite School of Journalism and Mass CommunicationArizona State University555 N. Central Avenue, Room 381 Phoenix, AZ 85004Office:(602)496-5174.  Cell: (480)406-2212. Research Focus:  Global Journalism,Ethics & Social MediaWebsite: http://cronkite.asu.edu/faculty/silcockbio.phpEmail: [email protected] Twitter: DRBILLASU Facebook: www.facebook.com/bill.silcock Linked In: Bill Silcock

Social Media Links Added

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+Blogger Relations

Prove that you monitor blogs when reaching out to bloggers

Get involved with their community Participate in comments Provide content in many social media forms

- tweet

Create your own blog to connect and promote Bloggers want “linklove", so link

Find “A-list” blogs by searching blogrolls

Bloggers are passionate experts

How to Build Relationships with Popular Bloggers (Even If It Scares You Silly)

http://boostblogtraffic.com/outreach-steps/http://boostblogtraffic.com/outreach-steps/

http://boostblogtraffic.com/outreach-steps/

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++You create content; do not fear posting information

Post your FULL NAME (not user name), Web address and phone number

Posting self-authored content such as text, photos and video has become a cornerstone of engagement in the era of the participatory Web

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++Advice

Buy domain name for your professional portfolio (online résumé) http://www.godaddy.com/default.aspx http://lifehacker.com/5124856/most-popular-reliab

le-and-affordable-web-hosts

Things to include: Résumé, bio, professional goals or mission Links to social media Portfolio of stories and/or multimedia

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++Advice

Use professional email address, not hellokitty

Be unique http://vimeo.com/4227128

Join a professional social networks

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