Developing Your Brand and Image Conference 30 March 2011 Building your brand from the inside out CharityComms is the professional membership body for charity communicators. We believe charity communications are integral to each charity’s work for a better world. W: www.charitycomms.org.uk T: 0207 426 8877 E: [email protected]
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Developing Your Brand and Image Conference 30 March 2011
Building your brand from the inside out
CharityComms is the professional membership body for charity communicators. We believe charity communications are integral to each charity’s work for a better world.
staff engaged with the brand…• Brand clinic with staff from Children’s Services as well as Policy, Fundraising, Brand
and Comms.
• Brand guidelines on toolkit site, intranet and in booklet
• Using internal comms channels to regularly remind people of the importance of brand
• HR
- Recruitment – advertising, job descriptions
- Inductions – training
• Setting up a formal brand champions scheme to get others to spread the good word (I am but one person)
• Engaging with people about their work and helping them understand how brand should lead their work – it’s a two way street, not a dictatorship
• Young people and the brand – involving young people in developing our brand portfolio and ensuring we represent them accurately and in a way they approve of (and they’re not backwards at sharing their opinions)
• Regular brand research – sharing updates on the impact brand is having
• Showing before and after pictures/leaflets/templates and proving how much more effective our brand really is and that it works…