Building Audience & Measuring Success on Social Media Mandy Jenkins @mjenkins Deb Petersen @deborapetersen
Aug 30, 2014
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Building Audience & Measuring Success on Social Media
Mandy Jenkins @mjenkins Deb Petersen @deborapetersen
Metrics That Really Matter
S How many story ideas were inspired by what you read on Facebook or Twitter?
S How many sources did you find on social media?
S How many times did people share or retweet your message?
S How many of your followers discuss the topic you cover?
S How many websites/blogs linked to you? Credit: Kevin Sablan
Track Your Followers Over Time
Twittercounter.com
Measure Your Klout
Who retweeted you? Shared?
Compare Yourself to Others
Tweet at the Right Time
Crowdbooster.com
bitly can measure your clicks
See how users find stories
Be Aware Of Your Network
S Track retweets: retweet.co.uk
S See who's sharing your URL: search.twitter.com
S Follow those who interact with you and regularly share your links
Constantly re-evaluate follows
S By subject/location: Twellow.com, Wefollow.com
S NearbyTweets.com S Muckrack.com (for journalists) S Look at others’ follows/followers S Spy on Twitter lists S Listorious.com
Search for Conversations
S Search by keywords, location
S Don't be afraid to butt in!
#Hashtags can…
S Help you find new sources S Group tweets by subject/event/location S Expand your audience S Tap into a national conversation
Before You Hashtag
S Search for hashtag(s) already in use S If a hashtag is already in use, adopt it S If not, choose one that’s simple & unique S Geographic abbreviation helps S Geographic better than branded S Promote the hashtag in advance
Target & mention big names
And the smaller ones, too
Know What's Trending
trendsbuzz.com
What's Trending Here?
Trendsmap.com
Grab a piece of the bigger story
Go Viral/Get linked
S Pick stories that are weird, exclusive, heart-warming, head-shaking
S Target websites/blogs on your beat. There are blogs for every interest.
S Submit your stories to them
StumbleUpon randomly gives users links by topic area
Share your links into their system
Reddit readers get involved w/news
BreakingNews.com
S Drives huge page views to local news sites worldwide every day
S Add @breakingnews, #breakingnews or #breaking to a breaking news tweet to tip them to it
S Or submit links online
More big sites to target
S Drudge Report- Politics, crime
S BoingBoing- weird, strange things
S Gawker- media, tech, entertainment
S Fark- Raunchy, weird crime, funny stories
S Huffington Post- Target specific verticals w/relevant links
Mandy Jenkins
[email protected] @mjenkins
Blog: Zombiejournalism.com These slides & more at
slideshare.net/mandyjenkins
THANKS!