David Reid, CMO Building the London Games Conference 2013 Perpetual Franchise
Building the perpetual franchise - David Reid, CCP
Apr 24, 2015
Slides from David Reid's talk at November 2013's London Games Conference.
David Reid, CMO at CCP Games, the Icelandic developer behind Eve Online, will share the secrets of how they’ve kept the Eve Universe growing and thriving for more than ten years. CCP’s business strategy is to build communities through the creation of virtual worlds that elicit personal experiences more meaningful than real life.
David Reid, CMO at CCP Games, the Icelandic developer behind Eve Online, will share the secrets of how they’ve kept the Eve Universe growing and thriving for more than ten years. CCP’s business strategy is to build communities through the creation of virtual worlds that elicit personal experiences more meaningful than real life.
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Transcript
David Reid, CMO
Building the
London Games Conference 2013
Perpetual Franchise
A Decade of Consecutive Subscriber Growth
Building the Perpetual Franchise
• Foster Emergent Behavior
Building the Perpetual Franchise
• Foster Emergent Behavior• Engage with Gamers Respectfully
Building the Perpetual Franchise
• Foster Emergent Behavior• Engage with Gamers Respectfully • Recognize and Reward Loyalty
• Foster Emergent Behavior• Engage with Gamers Respectfully • Recognize and Reward Loyalty• Maintain Mystery
Building the Perpetual Franchise
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Top 100 PC Games of All TimeTop 100 PC Games of All Time#12#12
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