Building the Data Driven Supply Chain · SCM, finance, sales & marketing, data science 89 companies where projects were delivered in 2018 10 ... Building the data driven supply chain

Building the Data Driven Supply Chain

EyeOn inspiration event

Antwerp – February 21st, 2019

Welcome !

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Building the data driven supply chain

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12.00 Welcome & lunch

13.00 Introduction

13.15Transition to the data driven supply chain

Michiel Jansen, Data Science lead at EyeOn

14.30 Break

14.45

Marketplace with innovative data science applications in the field of forecasting, inventory & supply management1. Forecast value add – Koen Koolen, Forecast & Data Science Consultant at EyeOn 2. Supply chain optimization using apps – Francesco Russo, Data Science & Solutions Consultant at EyeOn3. Production wheel – Arthur Nazarian, Data Science & Solutions Consultant at EyeOn

15.45

Interactive session ‘How digitalization will change your company’

Freek Aertsen, Partner at EyeOn

Erik de Vos, Senior Consultant at EyeOn

16.30 Closure and drinks

Consultancy & Implementation

Data Science& Solutions

Forecast Services

Develop & implement tailored planning processes that really work

Improve processes, tools & capabilities

Advance forecasting & planning specialists in their career

Turn data into insights and business value add

Develop & implement analytical models for decision support

Implement fast, innovative and scalable planning solutions

Deliver forecast, inventory optimization and analytics services

with state of the art models

EyeOn – Years Ahead in Planning & Forecasting

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Dedicated team of experts in forecasting techniques, data science & planning solutions

– Innovative supply chain planning solutions– Forecasting & supply chain planning processes & tooling– Advanced analytics, based on big data– Visualization & story telling

– Continuous innovation– Knowledge partnerships– Innovation labs

– Latest technologies– Cloud based planning solutions– Big data analytics– Supply chain simulation & optimization– Data storage

EyeOn DS2 – Data Science & Solutions

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Business Process Outsourcing service

accelerate your business benefits,

while growing planning capability at own pace

Services offered:

– Statistical baseline forecasting

– Promotion forecasting

– New product forecasting

– Advanced inventory optimization

– Analytics on demand

see www.forecastservices.com

Forecast Services

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EyeOn Many different nationalities, one team!

500+ years of combined

experience

12 nationalities

Consultants with different backgrounds: SCM, finance, sales & marketing, data science

89 companies where projects were

delivered in 2018

10 countries where we operated in

2018

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How data driven are supply chains data today ?

Example FMCGDemand Planning benchmark shows limited use of additional data sources ! *

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0 1 2 3 4 5 6 7 8 9 10

Order data

Point of sales - sell out

Point of sales - stock in trade

Consumer review data from the web

Price development of our and competitor products over time

Promotional activities of customers

Weather forecasts

Historical promotion information

Facebook data

Google search behaviour data

Webscraping

Other

Macro economic indicators

Usage of data sources (1 - 10 scale)

* Source : EyeOn Demand Planning Benchmark

But… there is a shift in supply chain thinking*

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Traditional Digital

Project definition Large projects with known outcomes Small projects that evolve

Funding Licensed deployments Cloud deployments

Type of data Structured transactional data Unstructured and structured data

Data characteristics Data with low velocity Data with high velocity

Leadership Led by IT Led by the business

Process focus Inside-out Outside-in

Capabilities Better response Test and learn

Technologies Large, established vendors Small and evolving technology sources

* Supply Chain Insights LLC Copyright © 2015

Next steps ?


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13.00 Introduction



14.30 Break

14.45


15.45






14


13.00 Introduction



14.30 Break

14.45


15.45





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Forecast value add

Supply Chain optimization using apps

Production wheel

Vancouver 2

Vancouver 1 Hamburg

14:45 – 15:00 Round 1

15:05 – 15:20 Round 2

15:25 – 15:40 Round 3

Marketplace


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13.00 Introduction



14.30 Break

14.45


15.45





How to make it work?

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1. Ask the right questions for your business!

2. Start collecting and storing data as of tomorrow

3. Build strong analytical skills – often centrally organized

4. Embed analytics in business processes & collaborate with all relevant stakeholders

5. Develop fact-based collaboration & communication – planner as orchestrator

Pack with real life data applications will be added to the event summary for your inspiration !

Want to learn more? Get in touch with your EyeOn contact

Calendar upcoming EyeOn events

Date Event Location Industry

May 16th No touch S&OP BNL Breda, NL All

May 21th MDR event BNL Antwerp, BE Medical devices

June 6th Demand management round table BNL Aarle-Rixtel, NL Consumer Products

June 18th APS round table BNL Aarle-Rixtel, NL Consumer Products and Life Science

September Smart planning solutions – Jedox Webinar All

September 7th Fun ! “Cycling, is the new Golfing” edition 3 Oudenaarde, BE All

November 14th Planning Inspiration Day The Netherlands All

Calendar upcoming Industry events

Transforming Chemical Supply Chains - March 19-21 - Krasnapolsky Hotel Amsterdam

Supply Chain Innovation - March 21 - Antwerp Expo

April 9-11 - Music & Convention Center Montreux

IBP Summit – May 16-17. Hilton Barcelona

Digitalised, collaborative, customer-centric SC Congress - May 8-9 – Wicked Grounds Amsterdam

Evaluation

Please give us your thoughts about today’s event so we can improve!

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• Follow the link below in your browser

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Q&A

EyeOn bvCroylaan 145735 PC Aarle-RixtelThe NetherlandsT +31 492 38 88 [email protected]

EyeOn AmsterdamHerengracht 124-1281015 BT AmsterdamThe NetherlandsT +31 492 38 88 [email protected]

EyeOn Belgium BVBADe Keyserlei 58-60 B19 B-2018 AntwerpBelgiumT +32 (0)3 304 95 [email protected]

EyeOn SolutionsCroylaan 145735 PC Aarle-RixtelThe NetherlandsT +31 492 38 88 [email protected]

EyeOn Forecast ServicesCroylaan 145735 PC Aarle-RixtelThe NetherlandsT +31 492 38 88 [email protected]

EyeOn SwitzerlandQuai de l’Ile 13CH-1204 GenevaSwitzerlandTel.: +41 (0)61 225 [email protected]

EyeOn

25 22 February 2019

Today’s world

Portfolio more complex than ever

Volatile customer demand

Growing pressure on price & margins

War on talent

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Changing regulatory environment

Rapidly changing IT & Technology landscape

Orchestrate

Realize predictive business in a volatile market

Sense Plan Shape

Prescriptive

HOW?

"The important thing is not to stop questioning.

Curiosity has its own reason for existing."

Store that data!

Make the change

Build skills and enjoy!

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Collaborate

Agile – Fast response

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Response fast, just start!

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Real life cases

Data sharing “in the cloud” to control supply chains from head to tail

Cloud as chain enabler

Cloud solution with following functionalities:• Web portal with write access to

cloud database• Cloud database connected online

reporting environment• Scheduled automated data refresh• User-based view permissions

Information sharing in value chain

Change the storytelling game!

Alerts before issues arise

From a need for a data sharing tool to a cloud-based design to create insights for business

Tool solution

Extract the real business driver signals and use them in planning!

Decompose the signal Balance models & business intelligence

Use different signals:- Baseline- Promotions- Product introductions & phase out’s- Seasonality

Look at process timings

Analyse drivers and forecast value add

Modelling as starting pointProcess designed around

“who knows better”

Market driver based forecasting

Driver Based Forecasting

Regression Models use explanatory variables to forecast another variable, e.g. future demand

Advantages:

• Insight into relations & dependencies

• Allows what-if scenario’s

• Can exploit leading indicators

Application in planning

Create a reliable long term forecast at aggregated level in an volatile market environment

Quantifies Market Experience

Market Driver Based Forecasting use leading indicators to model the impact to demand

Reveal the drivers behind promotional sales to enable a more accurate promotion forecast and a better marketing mix

Revenue management

Shape demand and “get the actualsright!”

LASSO offers a balancing act

Too few parameters results in lack of granularity and very rough results

Too many parameters results in overfitting: the model follows the history too well to predict the

future

Promo forecasting using regression requires a selection in suitable forecasting parameters

Application in planning

Select parameters with the most influence on sales during a promotion.

Examples:• Display type in the store• Price mechanism of the promo• Relation to holiday (X-mas, Easter)

• Web scraping methods• Sensing sentiments• Ratings and reviews

• Analysis to prepare scenario • Combining data sources

Point of Sale data

From reactive planning to pro-active demand shaping via demand sensing

OBJECTIVE

• Shaping of demand

• Distribution adjustment

• Promo adjustment

Business decisionInternal analysis collaboration

Integral visibility and combining different data sources

Freely available dataFast launch analysis

• Shape demand• Optimize margin

Sensing

Organise who should do what?

Focus on relevant adjustments only Different skills

Design the different roles, “the man of all crafts” doesn’t exist

Data scientist• Advanced

analytics, mathematics, machine learning

• Data fishing expeditions

• Curios and very analytical role

Business analyst• Within teams

supporting reporting needs, should be Visualization proficient

• Combine IT, analytics and domain knowledge.

• Functional reporting into data value team

Data engineer• Connecting data

sources• Data governance• Quality and control

roleArchitect

Build a data driven culture

Analytical skills and conceptual thinking, experience with structured problem solvingManaging large data sets

VSChallenge numbers at different

aggregation levels

Business / market knowledge

Communication skills

Want to learn more?

Visit us at www.eyeon.nl or www.forecastservices.com

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Effective process design Planning excellence Accelerated improvement

– White Papers – Masterclasses

– Benchmark

– Forecast scan

– Inventory Management scan

Building the Data Driven Supply Chain · SCM, finance, sales & marketing, data science 89 companies where projects were delivered in 2018 10 ... Building the data driven supply chain

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