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Building Stronger Customer Relationships

Apr 13, 2017

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Page 1: Building Stronger Customer Relationships

5 TIPS FORBUILDINGSTRONGERCUSTOMER

RELATIONSHIPS

Page 2: Building Stronger Customer Relationships

"The most importantsingle ingredient in the

formula of success isknowing how to getalong with people."

THEODORE ROOSEVELT

Page 3: Building Stronger Customer Relationships

O V E R V I E W

ESTABLISH A

PRESENCE

TONE OF VOICE

ACTIVE

LISTENING

PURPOSEFUL

QUESTIONING

Page 4: Building Stronger Customer Relationships

DO YOU KNOW WHAT YOURCUSTOMERS WANT?

Page 5: Building Stronger Customer Relationships

EXCELLENTCUSTOMERSERVICE 

RELIABILITY &CONSISTENCY

EASE OF DOINGBUSINESS 

UNDERSTANDINGCUSTOMER'S

NEEDS

PERSONALCONNECTION

COMMUNICATESPURCHASINGPROCESS 

Page 6: Building Stronger Customer Relationships

THE SOLUTION

Page 7: Building Stronger Customer Relationships

BUILDING

RAPPORT

GOES A

LONG WAY01

Page 8: Building Stronger Customer Relationships

PEOPLE ENJOYDOING BUSINESS

WITH PEOPLE THEYLIKE

Page 9: Building Stronger Customer Relationships

A STRONGRELATIONSHIP WITH A

CUSTOMER = MOREINFLUENCE ON

DECISION MAKING PROCESS

Page 10: Building Stronger Customer Relationships

RAPPORT IS ABOUTMAKING A

CONNECTION BASEDON TRUST

Page 11: Building Stronger Customer Relationships

PAY ATTENTION TO

WHAT CUSTOMERS

SAY TO YOU02

Page 12: Building Stronger Customer Relationships

"You cannot truly listento anyone and do

anything else at thesame time."

M. SCOTT PECK

Page 13: Building Stronger Customer Relationships

ALWAYS LISTENWITH THE INTENTTO UNDERSTAND

CUSTOMERS NEEDS

Page 14: Building Stronger Customer Relationships

CUSTOMERS CANSENSE WHEN YOU'RENOT FULLY PRESENT -ALWAYS MAKE THEM

FEEL LIKE A TOPPRIORITY

Page 15: Building Stronger Customer Relationships

ACTIVE LISTENINGMAKES CUSTOMERS

FEEL IMPORTANT,VALUED &

UNDERSTOOD

Page 16: Building Stronger Customer Relationships

BE AWARE OFYOUR BODYLANGUAGE 03

Page 17: Building Stronger Customer Relationships

EFFECTIVESALESPEOPLE WALK,TALK & DRESS THEPART - THEY TAKE

NOTHING FORGRANTED

Page 18: Building Stronger Customer Relationships

SUBTLE MIRRORINGOF CUSTOMERGESTURES CAN

HAVE A POWERFULEFFECT ON THEIR

RECEPTIVITY OF YOU

Page 19: Building Stronger Customer Relationships

MIRRORINGSHOWS YOU

UNDERSTAND THECUSTOMER'S POINT

OF VIEW

Page 20: Building Stronger Customer Relationships

Words

7%

Tone

38%

Body Language

55%

55% OF CUSTOMER'S PERCEPTIONS OF US ISDRIVEN BY OUR BODY LANGUAGE

Page 21: Building Stronger Customer Relationships

CUSTOMERS

APPRECIATE

AUTHENTICITY

 04

Page 22: Building Stronger Customer Relationships

CUSTOMERSPREFER A

STRAIGHTFORWARDAPPROACH THAT

FEELS REAL &HONEST

Page 23: Building Stronger Customer Relationships

CREATE AUTHENTICINTERACTIONS -PEOPLE CAN SEE

THROUGH A SALESPITCH

Page 24: Building Stronger Customer Relationships

KNOW WHATYOUR COMPANYSTANDS FOR AND

SHARE YOURORGANIZATIONAL

BELIEFS

Page 25: Building Stronger Customer Relationships

PRACTICE

MAKES

PERFECT05

Page 26: Building Stronger Customer Relationships

"He who stops being

better stops being

good."OLIVER CROMWELL

Page 27: Building Stronger Customer Relationships

TOP SALESPEOPLE PROVIDE SOLUTIONS

VS. SIMPLY LISTING

PRODUCT FEATURES

Page 28: Building Stronger Customer Relationships

DO YOURRESEARCH & MAKE

SURE YOU'REALIGNED WITH THE

CUSTOMER'SNEEDS

Page 29: Building Stronger Customer Relationships

NEVER SOUNDOVERLY

REHEARSED ORLIKE YOU'RE

READING FROM ASCRIPT

Page 30: Building Stronger Customer Relationships

THANKYOU

ASCENSION GROWTH & INNOVATIONSTRATEGIES

LEARN ABOUT REMOTE SELLINGEXCELLENCE℠