Building Smart Eco-Product S - Cordaid...his home country to best serve his continent with sustainable solutions’ services. His passion to renewable energy systems lead him to join

Program & Profile

Building Smart Eco-ProductS

What does going green mean? Basically, going green is about maintaining the natural ecological balance in the environment, and preserving the planet and its natural systems and resources.

It also means taking steps, whether big or small, to minimize the harm you do to the environment (including the carbon footprints you leave behind), as a result of inhabiting this planet.

Going Green is a trend with a variety of benefits for business owners. Applying green processes to the workplace creates a healthy environment for employees, reduces unnecessary waste and recognizes the role that businesses play in leading the way for social change. For the business that is thinking about going green, a variety of reasons exist to take the plunge.

Going Green in AfricaThere is growing urgency in the need for Africa to speed up the adoption of resource efficient production practices and progressively restructure away from energy intensive industries towards new green industries, which are financially viable and internationally competitive in the long run

Going Green is about seizing the opportunity - to build international competitiveness, new economic infrastructure, sectors and activity; create prosperity and jobs; transform our economy and society; reduce poverty; improve health and quality of life for all. That’s what the Think and Go Green Conference and Expo is all about.

The EventThe event consists of two parts: a two-day conference, taking place from December 11th to 12th, 2014, and a three-day expo of green products and services from the 12th to the 14th of December 2014.

"Building smart eco products" is the motto for the 2014 PACCI Think and Go Green event taking place at the Gulele Botanic Garden in Addis Ababa. Whether you want to eat organic food, try on organic clothing, or turn your whole house eco-friendly, the fair will explore some ways to live green.

The Expo is organized as a family-friendly event, the Green Expo aims to educate and inform residents and businesses on ways to save money by adopting sustainable practices.10,000 people are expected to visit the expo. The expo will enable the visitors to check out the most promising businesses and maybe will give them some ideas for their own businesses.

Participants will learn what are the challenges and opportunities for the private sector to actively engage them in Green Economy. The Conference will also help the participants understand what’s going on in Africa in terms of environmental problems, and their possible solutions.

The 2014 PACCI Think and Go Green is the place to be to learn about green business opportunities, with a focus on: Energy conservation, Eco-friendly home design, home products, Solid-waste reduction and Sustainable food and drink .

To visit the fair free bus services are available every 45minutes in front of Kenenisa Hotel, Bole Medhanealem Church. The event will also feature workshops and a tour of the Botanic Garden and walks through the Entoto park.

Come to learn, shop, network and connect with nature.

Program

08:30 a.m - 09:30 a.m Participants welcoming and registration09:30 a.m - 10:40 a.m Opening remarks

Introduction: Overview of objectives of the Think and Go Green Conference and Fair

- Mr. Kebour Ghenna - executive Director, Pan african Chamber of Commerce and industry (PaCCi)

Introduction: The Concept of Green and Green Business

- Dr. Araya Asfaw - executive Director, Horn of africa regional environment Center and Network (Hoa-reC&N)

Conference Theme 1 - Facilitating the development of Green business eco-system

Keynote Speaker- Dr. David Luke - Coordinator, UNeCa/african Trade Policy Center

Opening Remark- Dr. Mebratu Meles, fDre, State minister, ministry of industry

10:40 a.m - 11:15 a.m Coffee Break11:15 a.m - 12:45 p.m

Keynote Panel 1: overview of the impact of the environmental policies on trade, and the impact of trade on the environment

Speakers- Mr. Hervé Azemtsa - S2 Services Sarl, Cameroon, managing Director- Mrs. Treasure Thembisile - Director, Department of Trade and industry,

african Union Commission - Mr. Kebour Ghenna - executive Director of the Pan african Chamber of

Commerce and industry

Moderator- Mr. Ton Haverkort - Cordaid Head of mission

12:45 p.m - 02:00 p.m Luncheon02:00 p.m - 03:00 p.m

Interactive Session 1: are we building addis ababa for us or for them. (showcasing high performance green building)

Speaker- Mr. Ahadu Abaineh - architect

Conference Theme 2 - Sustainable Food Systems for a Growing Region

Speaker- Mrs. Lizzy Nneka Igbine - National President, Nigerian women agro allied

farmers association. (Niwaafa)08:30 a.m - 09:30 a.m Participants welcoming and registration

Day 1 – 11th December 2014

08:30 a.m - 09:30 a.m Participants welcoming and registration09:30 a.m - 10:40 a.m Morning Keynote Speakers

Conference Theme 3 - resilience and response; Business taking actions to the vagaries of the Climate Change

Speaker- Mr. Stanford Mwakasonda - Climate Change Specialist, Climate

Change mitigation & energy Health, Safety, environment and Quality, eNgeN

Conference Theme 4 - funding Strategies to finance green Businesses

Speaker - Mr. James R. Kangwa - eco Bank

10:40 a.m - 11:15 a.m Coffee Break11:15 a.m – 12:45

Keynote Panel 2: The growing renewable energy Development in africa

Speaker- Ms. Yodit Balcha - B-energy, managing Partner- Mr. Frédéric Rubaud - representative, Project manager, Vergnet- Mr. Hervé Azmetsa - S2 Services Sarl, managing Director

Moderator - Mrs. Marwa Sayed Ali - Diplomat and Sociologist, embassy of the arab

republic of egypt in addis ababa

12:45 p.m - 02:00 p.m Luncheon02:00 p.m – 03:00 p.m

Interactive Session 2: green marketing and branding: reframing “green” to reach mainstream audiences

Speaker- Mr. Addis Alemayehou - managing Partner, 251 Communications

Interactive Session 3: How to become a green Business: a-Z guide

Speaker- Ephraim Senbetta, PhD, leeD aP

Moderator - Ms. Ledet Shibeshi - Public relations and Communication, Coordinator Horn of africa regional environment Centre & Network (Hoa-reC&N)

Closure: Closing keynote

03:45 p.m The End

Day 2 – 12th December 2014

Profile

Disaster Risk Management ProgramCordaid supports activities that build the resilience of communities. Erosion, land fragmentation and population growth are some of the factors that exacerbate the impact of climate change. In response, Cordaid developed the Drought Cycle Management toolkit (with IIRR and ACACIA Consultants) and the Community Managed Disaster Risk Reduction training manual to link relief and development.

The Drought Cycle Management toolkit helps planning for the right activities at the right time in semi- arid areas. Doing this effectively requires flexibility in implementation of activities and allocating resources. The Community Managed Disaster Risk Reduction framework focuses on building resilience and helps to determine the degree of risks communities are exposed to, their capacities and reasons for their vulnerability, followed by a development plan to reduce risks and a contingency plan to be activated when the hazard strikes.

Climate change contributes to increased frequency and intensity of natural disasters, including drought and floods. Thus, climate change adaptation should be taken up at different levels through disaster risk reduction measures at local, national and global level. Cordaid works at all levels, though specific program interventions and capacity building at field level and through advocacy nationally and internationally. Projects supported by Cordaid combine Disaster Risk Reduction, Sustainable Ecosystem Management and Climate Adaptation.

Contact details:Cordaid Ethiopia DRM ProgrammeP.O. Box 27638 code 1000 Addis Ababa, EthiopiaTel: +251 11 663 24 50/52Fax: +251 11 663 81 95Email: [email protected]

Company Profile: Horn of Africa Regional Environment Centre and Netwrok

The Horn of Africa Regional Environment Centre and Network (HoA-REC&N) focuses on environmental concerns and sustainable development options within the Horn of Africa. The Centre is an autonomous institution under Addis Ababa University. It facilitates, strengthens and advocates for initiatives related to land use planning, integrated water resources management, ecosystem management, climate change and energy and value chains for sustainable products and services.

The Network, hosted and supported by the Centre, promotes more than 40 endogenous civil society organisations, higher learning institutions and research centre, in Djibouti, Ethiopia, Kenya, Somalia, South Sudan and Sudan.

VisionThe vision of the Horn of Africa Regional Environment Centre and Network is to contribute to:

• Sustainable development• Environmental conservation• Prevention of conflict escalation around access to natural resources in the Horn of Africa

MissionTo improve environmental governance and management in the Horn of Africa Region, encompassing Ethiopia, Sudan, Djibouti, Kenya, Somalia and Eritrea.

StrategyUltimately, the Centre and Network aim to improve environmental governance and management by focusing on:

• Promoting and advocating environmental knowledge, awareness and behavioural change• Influencing the adjustment of environmental policies and legislation based on enhanced and enlarged

dialogues on environmental issues• Building institutional and human capacity in the environmental sphere• Stimulating and facilitating selected environmental programmes of CBOs, NGOs, research institutions

and academia

Dr. Araya AsfawDr Araya Asfaw earned his PhD in Physics, Master of Engineering and BSc in Mechanical Engineering from Howard University, Washington, DC. He worked as a research scientist at various national laboratories in the US (including the National Institute of Standard and Technology, Centre for Advanced Microstructure and Devices, Lawrence Livermore National Laboratory and the Advanced Light Source of Lawrence Berkeley National Laboratory) before joining the Physics Department of Addis Ababa University in 1996. He served as Dean of the Faculty of Science at Addis Ababa University for four years. As Dean, he also facilitated the transformation of the Geophysical Observatory to Institute of Geophysics Space Science and Astronomy and initiated the establishment of the Gullele Botanic Garden, a joint programme between Addis Ababa City Administration and Addis Ababa University. The Horn of Africa Regional Centre and Network (HoA-REC&N) was an initiative he presented to the Faculty of Science, which eventually evolved as an autonomous centre at the University. Currently, he is

the Executive Director of HoA-REC&N, which has been awarded to establish the Climate Innovation Centre of Ethiopia. Dr Araya Asfaw has conducted research in the area of computational fluid dynamics and heat transfer, laser spectroscopy, application of physics to material, food, environment, and sustainable energy. He has advised a number of graduate students and published numerous papers on various disciplines.

Dr. David Luke

David Luke is Coordinator of the Africa Trade Policy Centre at the UN Economic Commission for Africa in Addis Ababa, Ethiopia. Prior to this, he was Senior Adviser and Coordinator of UNDP’s Trade and Human Development Unit in Geneva where he was responsible for leading UNDP’s global trade-related interventions. He has also held senior positions on trade issues at the African Union and taught at Dalhousie University in Halifax, Canada. He was educated at the London School of Economics (B.Sc. and MSc.) and the School of Oriental and African Studies in London (Ph.D). He has written widely on trade and development and trade capacity building.

Mr. Hervé AZEMTSAHervé AZEMTSA is a Young social Entrepreneur from Cameroon. He holds a Mechanical Engineering Degree in Machine Design from the Netherlands and an MBA in International Management of Resources and Environment from Germany. After a few years of experience in the international trade of metals and rare earth, he founded S2, an Environmental Services Company to contribute to the Sustainable Development of Africa with a BUSINESS APPROACH. In 2010, he relocated from Germany to Cameroon, his home country to best serve his continent with sustainable solutions’ services. His passion to renewable energy systems lead him to join in 2010 as an active member of the steering committee, the African Renewable Energy Alliance, an organization based in South Africa, that advocates and promotes an uptake of renewable energy in the energy mix of the continent. Mr. Azemtsa is also a technical advisor to the African Center of Renewable Energy and Appropriate Technology (ACREST), a center based in Cameroon that promotes, demonstrates, develops and locally produces equipments

and appliances to solve local development issues, covering the fiels of water, energy and forestry.

HE BELIEVES THAT there are enough resources in the continent for a sustainable development. It will take young entrepreneurs to understand the paradigms of development, to be engaged in creating wealth in a sustainable manner. Philanthropy has shown its limits over decades after the independences, while the traditional path to development based on fossils resources has been proven unsustainable! The only way forward is the green growth path, a path on which appropriate technologies are used, on which there is more exchanges and movements of good and people within the continent, a path on which young African along their elders will take responsibilities and actions!

Mrs. Treasure Thembisile Maphanga

Treasure Maphanga holds an Executive Master’s Degree in International Negotiations and Policy making from the Graduate Institute of Geneva, Switzerland (2010), a Bachelor of Arts (Economics) from Trent University, Canada, a postgraduate certificate in Strategy, Leadership and Change Management from Wits Business School, South Africa (1995), a postgraduate diploma in Industrial Relations (Human Resources) from UNISA School of Graduate Leadership, South Africa and various management courses attended during the past sixteen years. In 2007 she attended an Executive programme at the Kennedy School, Harvard on 21st Century Leadership and Public Policy.

Treasure Maphanga commenced her professional career as a Human Resources Practitioner in 1990, worked for eight years with multinational companies in Swaziland and South Africa in different export sectors, including platinum mining, sugar and pulp. She was a Business Owner/Consultant in Swaziland providing professional services to private companies, public enterprises, international agencies and some non-profit organizations. She was the first female appointed to serve as Chief Executive Officer in the Federation of Swaziland Employers and Chamber of Commerce and was instrumental in the operationalisation of a successful merger and institutionalising public-private dialogue in Swaziland. She was the founding Chairperson of the Conciliation, Mediation Arbitration Commission (CMAC) from 2000-2003, and the founding Chairperson of the Swaziland Competitions Commission. She has served on the Business Economic and Advisory Council, SOS Children’s Villages Board of Trustees (Swaziland chapter) and is still serving on the Waterford Kamhlaba United World College of Southern Africa Governing Council.

In 2006 she was one of 16 Africans invited to join the Young Global Leaders Forum by the World Economic Forum and in 20011 she joined the Young Global Leaders Alumni. From 2008 – 11 she was the Chief, Office for Africa, International Trade Centre, a joint agency of the World Trade Organisation and the United Nations, based in Geneva where she coordinated the ITC strategy and programmes in Africa. She served briefly as the Deputy Country Director for ICAP Swaziland before joining the African Union Commission in April 2012 as the Director, Trade and Industry responsible for trade, industry, mineral resources and customs matters within the Commission.

Mr. Ton Haverkort

Ton Haverkort began his career in development cooperation 30 years ago and has a background in several fields including education, management and business development support services.

He is the Regional Disaster Risk Management Program Coordinator for Cordaid, which supports DRR projects in Ethiopia, Kenya and Uganda, mainly focusing on pastoralist communities.

Mr. Ahadu Abaineh

Born in Addis Ababa in 1971 and studied at Sanford English community school and graduated in 1989 and joined Addis Ababa university and studied architecture and urban planning, graduating in 1996. Worked as a contractor, consultant, builder, running metal wooden workshop, with passion for building sustainable buildings and environments. Hobbies include playing piano, guitar, soccer, swimming, tennis. Amongst projects built, Tree house and Recycled house have won international and national acclaim.

Mrs. Lizzy Nneka IgbineMrs. LIZZY NNEKA IGBINE holds a B. Sc in Business Administration, and honors on food nutrition and health. She is graduated in MBA in Business Admin from the Pan African University, Lagos, Nigeria. Currently, she is serving as a member of Nigerian vision 2020 National technical working group , the Ministerial committee River Basin Development Study Group, Police Gender Committee, ECOWAS Regional Committee on Community Development and Member of the Au African platform of farmers.

She is also a National President (NIWAAFA) Nigerian Women Agro Farmers Association, National Coordinator/Convener (WACOF) Water Consumers Forum Nigeria, Gender /CSO Representative, Presidential Committee on Water.

Mrs. Lizzy has also worked in various departments; some of them are as follows Savannah Bank plc, CEO/ MD Farm Pride Organic Fertilizers Limited and as a leader and gender representative of NIWAAFA.

Mr. Stanford Mwakasonda Stanford Mwakasonda is Engen (PETRONAS) Petroleum Ltd corporate climate change mitigation and energy specialist, based in Cape Town, South Africa. He is responsible for the company’s climate change and energy efficiency programs, including preparation of company sustainability reports. Before joining Engen he worked as a senior researcher at the Energy Research Centre (ERC), University of Cape Town, South Africa. Mr. Mwakasonda has over fifteen years of experience on energy and climate change issues, having worked in the areas of energy and climate change policies, Clean Development Mechanism (CDM), GHG inventories and sustainable development in general. Some of his areas of work include renewable energy analysis, environmental impact assessment and petroleum policy and management. He has worked as a consultant with a number of regional and international organizations, including Southern African Development Community (SADC), the World Bank, the United Nations Development Programme (UNDP)

and the United Nationals Environmental Programme (UNEP). He served on the CDM Executive Board Methodology Panel from 2004-6, and Accreditation Panel from 2010-13. He is currently a Lead Reviewer in the UNFCCC Annex 1 greenhouse gas (GHG) and National Communications review program, and listed as one of the experts in the UNDP National Communications Support Program. Mr. Mwakasonda has written a number of publications, including journal articles and book chapters. He is a certified energy auditor (CEA) and measurement and verification professional (CMVP) with the Association of Energy Engineers, USA. His background academic qualifications include a postgraduate diploma in petroleum policy and management, a Master’s degree in Business Administration (MBA) and a B.Sc. degree in engineering.

Mr. James R Kanagwa James Kanagwa has an extensive background in Project Management, Finance and Strategy. His professional experience includes Commercial Banking, Corporate Development (M & A), consulting and Risk management. Currently he is the Country Representative (Ethiopia) for Ecobank Group; previously he was Head Domestic Banking Group for ECOBANK Uganda responsible for 7 Business Units including Government Institutions. Prior to that he was a Corporate Development officer (Project Manager), East & Southern Africa sub region for ECOBANK Group, whose mandate was to assist with the setting up of the Bank in the sub region. Prior he was the Head of Mortgages of Barclays Bank Uganda who pioneered the set up of the Mortgage finance division. Also he worked with Nile Bank Uganda as a Senior Mortgage Manager and a Senior Mortgage officer responsible for Origination and Construction finance with Housing Finance Bank Uganda.

Mr. Kanagwa is a Doctoral finalist International Business (DBA) with Walden University, USA and also holds an MBA from ESAMI Business School and a BCOM degree from Panjab University INDIA. He is an alumnus of INSEAD Fontainebleau FRANCE, GIMI ISRAEL, GE Crotonville USA, CSCI SINGAPORE and Wharton School USA, after having completed Executive Development programs. He is also a Chartered Fellow with Chartered Management Institute -UK, Project Management Institute – USA, Strategic Management Society – USA, Milken Institute – USA, International Union of Housing Finance (IUHF), Rotary International (PHF), Global Association of Risk Professionals (GARP) and the Royal Society of Arts UK.

Ms. Yodit BalchaYodit Balcha is an Ethiopian entrepreneur and social worker where she is the founder of (B) energy Ethiopia. (B)energy is a social business that produces and provides Biogas technology which facilitates rural people’s energy need to be easy and accessible. She has earned her MSc in Sustainable Development from Uppsala University in Sweden and also has a background in Agricultural Economics (MSc.) and Natural Resource Economics and Management (BSc.) from Haramaya and Mekelle University respectively in Ethiopia. For the past 8 years she has been working closely with different International and Local organizations both in Ethiopia and Sweden, meeting different stakeholders in social and business environments. She is part of a Young Innovation Hub, an organization that works on youth empowerment and leadership skills that act as a middle ground to inspire young people that their vision can be implemented not just only locally but globally.

Mr. Frédéric RubaudFrédéric Rubaud has started his carrier in the car manufacture industry sector. Mindful of the urgent need of a global change for the planet and aware that the main axe of improvement is the energy sector management he decided to switch to the renewable energy sector. Since 5 years he evolves in the Wind Energy Industry. From Site supervisor to Project director and today branch Managing director he acquired a global view of the wind energy sector. During these 5 years in the wind energy sector he has been working in different countries including 2 projects in Africa with Nigeria and Ethiopia.

Mr. Addis Alemayehou

Addis Alemayehou is the founder and Managing Partner of 251 Communications in Addis Ababa, Ethiopia. 251 Communications is a PR/Communication firm with a clear goal of providing communication services for various private as well as public clients.

Mr. Alemayehou is also a founder of Paconet Media PLC, a privately held media firm. Paconet is the principle partner in the first privately held English FM Radio station (105.3 AFRO FM) as well as other interests in Ethiopia.

Prior to forming 251 Communication, Mr. Alemayehou served as Chief of Party of the VEGA Ethiopia AGOA+ project in Addis Ababa, Ethiopia. The project was a USAID funded private sector support program with a mandate to increase two way trade between the US and Ethiopia.

As a result of his long standing service, Addis Alemayehou was awarded a Distinguished Service Award from the US Department of State for providing service above and beyond the call of duty. Mr. Alemayehou has presented at the Global Diaspora forum in the State Department, The AGOA forum as well as numerous speaking engagements in the past five years.

Mr. Alemayehou servers on the Board of ICTET the private sector ICT association in Ethiopia, within the board Mr. Alemayehou is responsible for PR/Marketing as well as overseeing the associations work with the Ethiopian Diaspora community.

Mr. Alemayehou serves on the board of the African leadership network, the network is the premier gatherings of the “Next” leaders of Africa who coverage once a year to share ideas and promote inter Africa cooperation. Mr. Alemayehou has also just been tasked to be on the “organizing Committee” for the Ethiopian Government of the 2012 World Economic Forum to be held in Addis Ababa, Ethiopia.

Mrs. Marwa Sayed Ali Diplomat and Sociologist, Marwa Sayed, is serving currently at the Embassy of Egypt in Addis Ababa. She joined the Egyptian Diplomatic Corps since 2004. She graduated with Bachelors Degree in Political Science and received a Masters in Political Sociology.

Dr. Ephraim Senbetta

After spending all of his adult life in the United States, Dr. Ephraim Senbetta returned to Ethiopia as a Fulbright Scholar to teach in the Civil Engineering Department at Addis Ababa University where he has been teaching as adjunct faculty. He also teaches at Bahir Dar University and has been doing consulting work related to construction products, concrete technology and green buildings. He is also a board member of the American Concrete Institute (ACI) Ethiopia Chapter that he helped to establish in 2009.

Prior to his current position, he had different management responsibilities in building products companies in the United States where he had both technical and marketing roles. His experience includes work with a variety of construction products with emphasis on “green” or environmentally friendly products. He was also responsible

for implementing a sustainability program for Mapei Corporation headquartered in Florida.

Dr. Ephraim received his B.S., M.S., and Ph.D. degrees in Civil Engineering from Purdue University in the United States. He is a registered Professional Engineer, a Certified Quality Auditor, a Fellow of the American Concrete Institute, a Six-sigma Black Belt and a LEED accredited professional qualified to work on green building projects. His passion is sustainability in all of its aspects.

Ms. Ledet Shibeshi

Public Relations and Communication, Coordinator, Horn of Africa Regional Environment Centre & Network (HoA-REC&N)

About the Pan African Chamber of Commerce and Industry (PACCI)

the Pacci is a unique business support organization, with local representation in all the african countries. its mission is simple: to stimulate and support responsible trade and investment in africa. Pacci provides a platform to: promote and support the economic well-being of african businesses, and in particular that of its members; improve and boost intra-african trade and investment; facilitate policy dialogue to the realization of a continental Free trade area (c-Fta); support women owned businesses; drive innovative public policy impacting on business and communities; reinforce the protection of the environment and the creation of sustainable employment.

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