BUILDING SAAS - A Walk In The Park?

Presentation @ Startup Camp, Berlin 2013, 15.03.2013 and 16.03.2013
http://startupcampberlin.de/2013/
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15.3, 11:00 - 11:30 AM | Alexander Bruehl: Building SaaS - A Walk In The Park?

In this 30 minute presentation I am highlighting some key topics to consider when building a Software as a Service (SaaS) company:
- define target group for your SaaS offering (consumer, SMB/SME, large enterprises
- develop your product on an multi-tenant architecture, supporting thousands of simultaneous users on one single instance of your software
- start with a simple product, easy to understand, easy to use
- build incremental add-ons and features, consider up-selling
- offer unlimited functionality during your trail period (dont show a SMART when you want to sell a PORSCHE)
- Get your website right. Address the 5 key steps/hurdles a visitor has to overcome on his/her way to a trail customer ..
1 Am I the only one who discovered this service? Do others use it?
(show # of users on your 1st page)
2 Does this service really address the needs of this industry?
(--> show testimonials or ROI quotes)
3 Ok, got it. So how does all this appear on my screen and how do most people use it?
(--> offer videos)
4 Looks good. But I would like to better understand the product and all functionality, prior to investing more time!
(--> offer a online demo, guided or fully automated)
5 Ok, so far so good, but will this service really be able to cope with our very specific requirements and needs?
(--> offer trail)

- Learn which KPIs impact your key business goals, profitability, cash, growth
- Only then start analyzing your KPIs in the context of your business goals
- Think about partnering, "white label" to ..
.. Web Service Providers like 1&1, Go Daddy
.. Cloud Service Providers (IaaS) like Amazon, T-Systems
.. IT Service Providers like Telekom, T-Systems, Orange