Building Robust Online Communities with Pinterest, Foursquare and Instagram

Developing Robust Online Communities with Pinterest, Foursquare and Instagram

Raul PachecoHB Strategies/Hummingbird604.com

http://www.twitter.com/hummingbird604http://www.facebook.com/hummingbird604 

http://gplus.to/hummingbird604comHttp://www.foursquare.com/hummingbird604

Http://pinterest.com/hummingbird604Http://followgram.me/hummingbird604

Communities that Rock Creating kick-ass online communities

Arieanna Schweber (@arieanna) & Raul Pacheco

(@hummingbird604)

Available at:

http://hummingbird604.com/book 

What is a community?

Communities have many shapes and sizes

- $ 1 billion acquisition by Facebook.

- 10 million users sign up AFTER acquisition by Facebook.

BEYOND THE STATS:

- Potential for storytelling

- Visual content

- Builds connection and trust

- Pinterest appeals to college-educated females between the ages of 25 to 44.

- The average Pinterest user is on 89 minutes a month while an average Twitter user is on 21 minutes a month.

- Pinterest is the third most popular social media platform in the United States. (140 million visits/mo)

BEYOND THE STATS:

- Tells a full story

- Highly shareable, visual content

- Builds connection and trust

- Foursquare has more than 15 million users (including Barack Obama)- Altogether these users have checked in more than 1.5 billion times (Globe and Mail)

BEYOND THE STATS:

- Gamification and community building

- Competition

- Builds connection around a trusted brand or individual

What are the attributes of robust online communities?- readers visit your site daily (if you write daily)- your average time-on-site is over 35 seconds- you have a high proportion of traffic coming from direct URLs (people typing in your URL / using a bookmark)- you have a high click-through rate on posts promoted to outside social networks- you have comments on most of your posts, usually many comments per post- you get a lot of votes in your polls- people send you tips via email, Twitter, Facebook, Google Plus, Pinterest, Foursquare or Instagram

Schweber and Pacheco (2011)

The 3 C's of Online Community Building

Content

Context

Connection

Pacheco and Schweber (2012)

Content- Make sure your content is relevant to your audience

- Post good content.

- Post content often (and do NOT abandon the platform).

- Create shareable content.

Context- Make your content relevant for a larger, broader audience.

- Ensure your shared content has context built-in.

- If you post the same content across platforms, ensure each post has content that translates across contexts.

Connection- Cross-post across platforms judiciously. (Avoid simple cross-post like the plague)

- Connect with your follows.

- Connect with your followers (that is what the Comments function is for!)

Tip # 1: Build in on your brand's community

Tip # 2: Respond to negative feedback!

Tip # 3: Attribute and credit ALL YOUR SOURCES.

Tips # 4 and 5: Be authentic within the brand. Provide content that users will want to follow.

Tip # 6: Post content that tells an integrated story.

Tip #7: Always make your website and/or blog the hub of all your social media activity.

Tips # 8 and 9: Post original content in a timely manner. Cross-reference your platforms as you see fit.

Tip # 10: Do not be purely a broadcaster.

Questions?

Raul [email protected]://hummingbird604.com@hummingbird604