BUILDING POWER FOR YOUR BUILDING POWER FOR YOUR ORGANIZATION ORGANIZATION cantv.org/power cantv.org/power James Thindwa and Barbara Popovic James Thindwa and Barbara Popovic Chicago Access Network Television Chicago Access Network Television (CAN TV) (CAN TV)
Presented by Barbara Popovic at the 2012 Alliance for Community Media national conference in Chicago, IL.
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BUILDING POWER FOR YOUR BUILDING POWER FOR YOUR
ORGANIZATIONORGANIZATION
cantv.org/powercantv.org/power
James Thindwa and Barbara PopovicJames Thindwa and Barbara Popovic
Chicago Access Network Television (CAN TV)Chicago Access Network Television (CAN TV)
TRIANGULATE TO CREATE TRIANGULATE TO CREATE LEVERAGELEVERAGE
TAP POWER AT THE BASE AND TAP POWER AT THE BASE AND BUILD FROM THEREBUILD FROM THERE
ONGOING, NOT EPISODIC OR ONGOING, NOT EPISODIC OR REACTIVEREACTIVE
TRANSFORMATIONAL, NOT TRANSFORMATIONAL, NOT TRANSACTIONALTRANSACTIONAL
VALUE OF ORGANIZING VALUE OF ORGANIZING
MAPPINGMAPPING
MESSAGINGMESSAGING
MEETINGMEETING
MOBILIZINGMOBILIZING
MOVING TOWARD ACTIONMOVING TOWARD ACTION
USERSUSERS
COMMUNITY GROUPSCOMMUNITY GROUPS
POLITICAL ALLIESPOLITICAL ALLIES
COMMUNITIES OF INTERESTCOMMUNITIES OF INTEREST
MEDIAMEDIA
MAPPING THE POWER DYNAMIC:MAPPING THE POWER DYNAMIC:ALLIESALLIES
““ALLIES”ALLIES”
NATURAL - COMPANY INTERESTSNATURAL - COMPANY INTERESTS
COMPETITORSCOMPETITORS
HARD CORE - (POWERFUL OR NOT?)HARD CORE - (POWERFUL OR NOT?)
MEDIAMEDIA
MAPPING THE POWER DYNAMIC:MAPPING THE POWER DYNAMIC:OPPONENTSOPPONENTS
• TARGETS/TIMELINESTARGETS/TIMELINES• RESONANCERESONANCE• RESEARCH (COMMUNITY NEEDS RESEARCH (COMMUNITY NEEDS ASSESSMENT)ASSESSMENT)
• MESSENGER/MESSAGESMESSENGER/MESSAGES
• TARGETS/TIMELINESTARGETS/TIMELINES• RESONANCERESONANCE• RESEARCH (COMMUNITY NEEDS RESEARCH (COMMUNITY NEEDS ASSESSMENT)ASSESSMENT)
• MESSENGER/MESSAGESMESSENGER/MESSAGES
MESSAGINGMESSAGING
Financial Value of Local & Commercial Financial Value of Local & Commercial Programming - ComparedProgramming - Compared
$4.22
$1.90 $1.60 $1.54 $1.48
$1.08
0%
50%
100%
150%
200%
250%
300%
350%
400%
450%
Localprogramming
ESPN Fox News ComcastSportsNet
Sci-Fi Channel MTV
The average amount subscribers responded should be applied from their monthly cable bill to create local community programming or to pay for each of 5 commercial channels.