Building Online Communities for NPOs & VWOs Bernard Leong Partner, Thymos Capital & Co-Founder, SGEntrepreneurs.com http://www.bernardleong.com Saturday, November 21, 2009
Building Online Communities for Non Profit Organizations
Jan 12, 2015
A talk in Barcamp Singapore 4 on 21 Nov about how to use social networks for non-profit organizations and causes. The talk deals with how organizations can leverage on existing social networks like Oxfam on Facebook or build their own for fundraising, Kiva.org.
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Building Online Communities for NPOs & VWOs
Bernard LeongPartner, Thymos Capital
& Co-Founder, SGEntrepreneurs.comhttp://www.bernardleong.com
Saturday, November 21, 2009
Outline• Online Communities in a nutshell
• Social Networks & Non-Profit Organizations/Voluntary Welfare Organizations
• Leveraging on Existing Social Networks: Oxfam & Facebook
• Building your own SNS: Kiva.Org
• Discussion
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Strategic Objectives of NPOs & VWOs
• Delivers programs and services for public benefit.
• Fundraising for a specific objective.
• Create Public Awareness
• Disaster Relief
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Online Communities
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Interaction via Digital Communication Channels rather than Face to Face
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Leveraging on Existing Large Social Networks, e.g. Facebook
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User Specific Community Tools
User ProfileStatus Messaging
InvitationConnection RequestContacts ImporterPrivate MessagingWall/Testimonial
NotesPhoto & Video Uploading
Activity FeedGroups, Pages, CausesSocial Bookmarking
(Tag, Share, Like, Comment)Remote Connect
(FB/Google/Open ID Connect)Third Party Applications
(Utilities and Games)
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Kiva.Org Story• Founded by Matt Flannery
& Jessica Jackley in 2004 during a visit in East Africa
• Peer to Peer Microlanding Site grown to an online community with social networking features.
• Mission: Connect people thru lending for the sake of alleviating poverty
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Source: Kiva.org
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• Total value of Loans so far: US$102M
• Number of Kiva Lenders: 595K
• 187 Countries, 257K Entrepreneurs
• Current Repayment Rate: 98.04%
• Average total amount per lender (includes reloaned funds): $173.16
• Average number of loads per lender: $4.97
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Issues to Consider
• Registering/Login on a SNS is a chore now. Use Open ID/Google/Facebook Connect if you plan to build a social network.
• Community Engagement must have a way to transition into the offline space.
• Online Communities as the means for activism.
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One Last Thing: Any Local Examples?
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Saturday, November 21, 2009
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