Building Movements The FOCUS should be on understanding HOW PEOPLE move, not why. Adapted from Brains on Fire
May 19, 2015
Building MovementsThe FOCUS should be on
understanding HOW PEOPLE move, not why.
Adapted from Brains on Fire
Rule #1
• Movements are built on PASSION
Rule #2
• Movements begin with the first conversation
Rule #3
• Movements have inspirational leadership
Rule #4
• Movements have a barrier to entry– Passionate causes require
time and effort. A time and effort requirement ensures that soldiers who do join your cause will do so for the right reasons.
Rule #5
• Movements empower people with knowledge
Rule #6
• Movements have powerful identities.
– Everyone wants to be part of something bigger than themselves.
Rule #7
• Movements encourage ownership
Rule #8
• Movements make advocates/members feel like rock stars
Rule #9
• Movements live online and offline.
Rule #10
• Movements get results.
– They make the story bigger.
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