BUILDING MEDIA SHARING PLATFORMS ON THE AWS CLOUD

BUILDING

MEDIA SHARING PLATFORMSON THE AWS CLOUD

Let's build a media sharing website

#1Hosting

Amazon EC2On-demand instances with admin access

Amazon Route 53On-demand DNS service

+Elastic IP

Dynamic IP addresses for EC2 instances

#2Elastic Hosting

http://www.flickr.com/photos/scobleizer/3985020876/

You created a fantastic webapp

http://www.flickr.com/photos/grantrobertson/4486488831

People love it

And everyone wants to use it

the traditional way…

http://www.flickr.com/photos/mutsmuts/4695658106/

Capacity planning…

…capacity guessing

http://eddie.niese.net/20090313/dont-pity-incompetence/

You need to deal with infrastructure

When you turn off your cloud resources, you actually stop paying for them

unpredictable patterns

"With AWS, scalability is never a problem, and we have survived—and profited—from massive spikes of up to

5 million additional users a day without any problems…"

predictable patterns

what we really need is…

…adjustable capacity

http://www.flickr.com/photos/purecaffeine/302682456/

Elastic Capacity

Amazon CloudWatchMonitoring for AWS resources

Auto ScalingAutomatically scale up/down EC2 capacity

Elastic Load Balancing

Distributes incoming traffic to EC2 instances

6 am

10 am

10 am

10 am

7 pm

7 pm

7 pm

#3Media Storage

Amazon S3Simple Storage Service

Amazon S3 overview

1b Ú 5Tb

99.999999999%durability

#4Processing Data

Media TranscodingConvert media files on various formats to

adapt to different players / devices

Amazon SQSSimple Queue Service

Amazon SimpleDBNoSQL database, key-value model

Amazon RDSRelational Database Service

RDS Multi-AZSecondary replica in another Availability Zone

#5Delivering Content

Amazon CloudFrontFlexible content delivery network

US West(Northern California)

US East(Northern Virginia)

Europe West(Dublin)

Asia Pacific Region

(Singapore)

Asia Pacific Region

(Tokyo)

AWS Regions

AWS Edge Locations (CloudFront & Route 53)

GovCloud(US ITAR Region)

AWS is a set of infrastructure building blocks

elastic capacity

pay for what you use

faster time to production

focus on your business

THANK YOUaws.amazon.com