Building Higher Education Brands with YouTube

USING YOUTUBE TO BUILD YOUR BRAND

LET’S GET STARTED

@TALMADGE / @TWGPLUS

BLOG VIA EMAIL

[email protected]

AGENDASOCIAL MEDIA UPDATESYOUTUBERESOURCES AND IDEAS

ORGANIZATIONAL CONSIDERATIONS

PEOPLE DON’T LIKE TO COMMUNICATE THROUGH MEMOS

EVERYONE IS A CONTENT CREATOR

WE COMMUNICATE AT THE SPEED OF UPLOAD

THERE IS A MYTH OF CONTROL

CONTROL IS NOT MONITORING

WHO IS IN CHARGE?

WHAT ARE YOUR GUIDELINES?

TECHNICAL CONSIDERATIONS

THE VIDEO PROCESS

WHO IS YOUR AUDIENCE?

CONTENT?

TIMELINESS

HOW LONG?

PLAN

VIDEO SEO

AWARENESS

PRODUCTION TOOLS

RESOURCES

YOUTUBE EDU - http://bit.ly/pS7zgM

YOUTUBE

REEL SEO http://bit.ly/n7q9j7http://viralvideochart.unrulymedia.com/

YOUTUBE PARTNER PROGRAM http://bit.ly/o8umiM

MONITORING TOOLS Socialmention.com

http://socialmediagovernance.com/policies.php

17 ESSENTIAL TOOLS

PRODUCTION

VIDEO SEO AND VIRAL

POLICIES

LET’S KEEP TALKING

@TALMADGE/@TWGPLUS

BLOG VIA EMAIL

[email protected]