Building digital cities in Italia

Costruzione della Città Digitaledi Marc Canter

CEO di Digital City Mechanics

Constructing the Digital City

Jobs aren’t what they used to be…

• Can’t create enough NEW Jobs fast enough• Old model = 40 hours, go to office• New model = freelance, work at home, virtual• Computers are new hammer or screwdriver• How many freelancers?

Jobs non sono più quelli di essere ...

Hi-tech industry doesn’t care

• Digital Divide is not just solved by:– Free laptops, Net access and MS Office classes

• Digital Divide is really about:– Fear of computers, Fear of change

• Solution:– Get people to feel COMFORTABLE using

computers as their tools to make a living– Jobs for NORMAL people! NOW!

Hi-tech non si interessa

A System to create Jobs

• Hybrid of Technology and Sociology:– Community engagement– Sponsored projects– Open Software Platform

• Don’t just offer the tools, make sure they USE the tools!

• Normal people get value from on-line tech• Reoccurring, sustainable model

un sistema per creare lavoro

Simultaneous execution

• Meta– A worldwide system, mothership has the I.P.

• Entrepreneurial– A local subsidiary in a city or region

• Community – Projects– Specific projects that pay for the Jobs

• Individual– How it effects each person

Realizzazione simultanea

Disseminating Educational MethodologyDiffondere metodologia educativa

New kind of workforce training

• Provide Intermediate and Advanced courses– Pick up where beginning classes leave off

• Create local cyber-savvy workforce• ONLY work with the best and brightest!

Nuovo tipo di formazione della forza lavoro

3 kinds of workers on one Project

• Professionals– Lead project, mentor those below

• College educated, under-employed– Get a chance to put their skills – to work

• Un-employed, Students, Interns– A chance at a good job – which they’ll enjoy

3 tipi di lavoratori su un progetto

3 sources of funding

• Government, Foundations– Altruistic workforce training– Make government money more efficient

• Sponsored Projects– By “socially conscious enterprises”

• Platform revenues– Investment into the Platform and company

3 fonti di finanziamento

Lots of Revenue opportunities

• Viral marketing campaigns – for hire• Premium subscriptions• Marketplace %• Additional Video Help time• Personal Cloud services• Data Mining• Upsell media and webmercial services• SWAG, Event tickets

Un sacco di opportunità di guadagno

Bridge Disconnect between Government and it’s Citizens

• New PPP (Public-Private Partnerships) model• Involve Citizens in many ways• Provide REAL value and benefits• Create JOBS for NORMAL people!

Ponte di scollamento tra governo e dei suoi Cittadini

Education

An integrated system

On-line skills

Internships

Workshops

Video Help Desk

New methodology – uses on-line tools and points

Points

Nuova metodologia - utilizza strumenti on-line e punti

Focus su competenze immateriali necessarie per i liberi lavoratori

Focus on intangible skills needed for freelance workers

An integrated systemInterns placed into on-going projects

Train Trainers to Train

ProjectsGames

BizDirectory

VisualizationsSites

Videos

Learn by doingAll projects sponsored by local brands

Education

Imparare facendo

Insegnare agli insegnanti di insegnare

An integrated systemBuild trust in the neighborhoods

EducationProjectsCommunityEngagement

Live events

Tech Support

MarketplaceCitizens cluster around Projects and Events

- Citizens support new ways of learning- Trickle down effect

- “Content” channels flow

- Provide free tech support to community orgs- Support individual freelancers

Costruire la fiducia nei quartieri

An integrated system

EducationProjects

All activity leverages free open on-line platform

Aggregate:- Content- People- Services

CommunityEngagement

Platform

ChannelsSocial Media

Help deskMarketplaceBiz Directory

Tutte le attività sfrutta la piattaforma gratuita aperta online

An integrated system

EducationProjects

Entrepreneurial - Jobs

CommunityEngagement

Platform

Un sistema integrato

Open Software Infrastructure platform

• Built-in training curriculum

• Real-time Video Help

• Community Activity streams

• Online marketplace, Job board

• Community Timeline

• Community Media Channels

Software Infrastruttura

Balance between Altruistic & For-profit

• Free Community Engagement programs– Workforce training and Paid Internships– Live events and Senior Citizen interviews– Multimedia newsletters– Entrepreneurial activities

• Free On-line services:– 24/7 Video Help– On-line Marketplace and Business Directory– Community Tech Support

Equilibrio di altruismo e di for-profit

Lots of Multimedia projectsMolte di progetti multimediali

• Apps, Games, Promotions• Simulations, Visualizations• Business Directory Webmercials• Interactive Encyclopedias

ROI model: Digital City market

• Pick up where HW Infrastructure leaves off• Market currently $14B a year

– Broadband Infrastructure– Smartgrid– Security cameras– N.O.C.s

• Market estimated to grow to $50B+ by 2016• We show what to do WITH the bandwidth

The Business of “Digital Economy Ecosystems”

• Entrepreneurial culture• Online job market• Not just for companies, but individuals• Support Independent workers, freelancers• Collaboration, Communication, Commerce

Digitale Citta projecto in Trieste• Utilizzato a banda larga di Telecom Italia • Ha lavorato con il Sindaco Illy• Integrated, rich media UI design

Built on AJAX - 6 years before AJAX

Focused on family computing

Profile pages, Multiple personae

QTVR Shopping, Seniors interfaces

Embedded Apps

Real-time Video cams - in Clubs