[email protected] www.quiterian.com Lower private and corporate consumption rates, plus higher dissatisfaction and distrust of customers towards their operators, and the entrance of new players in the market, have turned customers retention into a true challenge for telecommunications companies. Within a critical industry regarding customers attrition, telcos need to get to know their current customers in depth to boost their value and loyalty, avoid their churn and optimize the business. Building Customer Loyalty for Telcos How to forecast customers’ churn and increase their value and loyalty Integrate data from all internal channels with external sources to obtain a 360º customers view and identify cross selling opportunities early in advance. Prevent customers churn and detect cross selling opportunities. More effectiveness in acquisition and retention campaigns with prior knowledge about the best product to recommend to each customer. SOLUTION
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
[email protected] www.quiterian.com
Lower private and corporate consumption rates, plus higher dissatisfaction and distrust of customers towards their operators, and the entrance of new players in the market, have turned customers retention into a true challenge for telecommunications companies.
Within a critical industry regarding customers attrition, telcos need to get to know their current customers in depth to boost their value and loyalty, avoid their churn and optimize the business.
Building Customer Loyalty for TelcosHow to forecast customers’ churn and increase their value and loyalty
Integrate data from all internal channels with external sources to obtain a 360º customers view and identify cross selling opportunities early in advance.
Prevent customers churn and detect cross selling opportunities. More effectiveness in acquisition and retention campaigns with prior knowledge about
the best product to recommend to each customer.
SOLUTION
Advanced Analytics for better results
[email protected] www.quiterian.com
The Challenge: Increase Customers Loyalty
Easy integration of data from miscellaneous sources. 360º customers view. Forecasting: Customers churn, best product to recommend
and optimum price. Integrated campaigns management.
Loading and integrating large data sets from miscellaneous sources: customers base, Call Center inbound and outbound, campaigns, web analytics, prices, billing, other lines.
Profile identifies the variables that best describe customers and draws behavioral profiles and patterns to offer them targeted products and services.
Integrated campaigns management with instant results and on- the-fly corrections through Campaign Workflow.
Advanced analytics to identify cross and up selling opportunities. Even with customers from more than one line with contracts from different companies.
Predictive analytics to forecast customers churn or the best product to recommend to each customer, and to perform optimal pricing analysis.
Predictive techniques to define triggered business rules that make alarms go off when a variable is out of the expected value, implying a risk (tendency to churn, fall of activity, frauds). Responses and stemming actions automation through iWorkflow.
The Solution: Quiterian DDWeb
Benefits delivered by Quiterian DDWeb Improvement of customers retention rate. More effectiveness in marketing campaigns. Improvement in customer acquisition rates. Prevention of customers attrition. Control over all marketing campaigns. Costs and losses reduction. Enhancement of average expense per customer (ARPU). Bigger ROI. Improvement of customer experience. Increase of the customers portfolio value and loyalty.
Business Solutions - Telecommunications
Profile. We draw a profile of our customers using relevant variables.
Decision Tree. Depending on the most relevant features of our customers (age, sex, marital status, occupation, incomes,…) we can discover the best product to recommend.
Venn Diagram. We cross information of our ‘mobile’ and ‘land line’ customers, as well as of the ones that belong to our competitos base, to identify cross selling opportunities.
Campaign Workflow. Depending on the response to a campaign launched through SMS or Web, we can measure its real ROI.
Telecoms: Identifying profiles in ARPU analysis Optimal pricing analysis Optimal campaigns segmentation
eCommerce: Web analytics integrating transactional data + campaigns
Web Analytics: Optimum web visits Analysis of web user’s behavior
Insurance: Efficiency in suppliers’ expenditure Insurance: Cart Path analysis
Other Industry Solutions Marketing Solutions Predicting customer churn Customer 360º behaviour integrating digital and off line Identifying soon customer value loosing (LCV) RFM (recency, frequency, monetary value) analysis Profile high value customers (Share Wallet) Predicting future customer demand Discovering the best customer opportunities hidden in
data bases Cross and up selling opportunities identification
If you want to see more Solutions, visit the section Solutions at www.quiterian.com
Related Documents
