#MAKEITCOUNT BUILDING A CREDIBLE BRAND IN TODAY’S WORLD: PRESENTATION BY ALI BULLOCK
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#MAKEITCOUNTBUILDING A CREDIBLE
BRAND IN TODAY’S WORLD:
PRESENTATION BY ALI BULLOCKALIBULLOCK.COM
WHO AM I:CURRENTLY:BASED IN HONG KONG WORK IN FORMULA ONE
PREVIOUSLY:I SET UP THE FIRST CATHAY PACIFIC FAN PAGE IN HONG KONG
FIND ME ON LINKEDIN:ALI BULLOCK
MY ROLE IS SIMPLE. HELP BRANDS (AND CHARITIES)
FIGURE OUT THE WORLD OF SOCIAL MEDIA
I HAVE EXACTLY 12 MINUTES TO TELL YOU HOW I THINK YOU NEED TO BUILD A
BRAND IN TODAY’S SOCIAL MEDIA DRIVEN WORLD
TODAY’S CONSUMER IS CONSUMING MEDIA, BRANDS AND OPINIONS IN A FUNDAMENTALLY DIFFERENT TO WHAT THEY WERE DOING 10 YEARS AGO…
WE ARE BUILDING BRANDS IN A SOCIAL MEDIA DRIVEN
WORLD
(IN 2015) THE AVERAGE PERSON
SEES BETWEEN
3,000 -
20,000 VISUAL MESSAGES A DAY
IN TODAY’S WORLD BRANDS
NEED TO DO MORE THAN JUST PUBLISH…
5 PRINCIPES OF GREAT BRANDSMOVING ON FROM THE KISS PRIINCIPLE (BUT NOT FORGETTING IT)
1. AUTHENTIC & CREDIBLE
2. TO BE AMAZING: THIS MEANS BLENDING OFFLINE & ONLINE)
3. SPEED OF MESSAGING
4. ABLE TO LET GO OF THE BRAND AT TIMES
5. FOCUSED ON ONE GUIDING PRINCIPLE
6. (BONUS)
THEY MAKE MISTAKES
99.9% OF COMMS PEOPLE DON’T WANT TO HEAR THIS.
TRY, TRY, TRY NEW THINGS. AND FAIL.
BRANDS* SUCK THAT AT SOCIAL MEDIA
99.9% SINCERELY, YOUR
CUSTOMERS
*AGENCIES AS WELL* Please note no Boston terrier was harmed in the making of this presentation.
BECAUSE (IN 2015) THE AVERAGE PERSON SEES
BETWEEN
3,000 -
20,000 VISUAL MESSAGES A DAY
THE MOST VALUABLE ADVERTISING IN THE
WORLD IS INFLUENCE.
NOT FROM A PAID ADVERT BUT FROM
YOUR CONSUMERS , FANS, AND YOUR
EMPLOYEES
THANK YOUFIND ME ON THE LINKEDIN
@ALI BULLOCK
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