Building Credibility from the Ground Up - …forestwood.org.nz/images/stories/2016-pdfs/1600_ben_gunneberg.pdfBuilding Credibility from the Ground Up . Market drivers for certification

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PEFC Council

World Trade Center 1

10, route de l’Aéroport

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Tel. +41 22 799 45 40

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ForestWood 2016

Building

Credibility from

the Ground Up

Market drivers for certification

9 Private procurement

Finance

Consumers

Legislation

Private

commitments

Public

procurement

14

15

24

23

49

49

7

7

6

6

FSC

PEFC5 - I strongly agree

4

3

2

1 - I strongly disagree

Consumer Trust

(AFS/CFCC/SFI)

is a label I can trust

Mean Value

3,4

3,3

Source: GfK Global Consumer Survey (Nov 2014)

16%

17%

24%

30%

54%

Media recommendation - TV, press,newspaper

Recommendations of family/friends

Brand

Country of origin ("Made in…")

Label certifying ethical considerations

What reassures you most that environmental considerations have been taken into account?

Which label do you trust?

is a label I can trust

UK Public Procurement CPET

12

Source: Results of the Evaluation of Category A Evidence: Forest Certification Schemes (October 2015)

According to the CPET assessment reports, the certification systems

comply with the CPET criteria as follows:

• PEFC: 96%

• FSC: 94%

Legal

(100% from legal sources)

Sustainable

(>70% from sustainable sources)

FSC All certified products Products containing >70% certified or

recycled raw material

PEFC All certified products Products containing >70% certified or

recycled raw material

Global Growth of the PEFC Alliance

14 As of January 2009

2009

As of February 2016

2016 Countries actively developing systems

PEFC members with endorsed systems

PEFC members progressing towards endorsement

PEFC: continuing to grow in Asia

15

PEFC members with

endorsed systems

PEFC members progressing

towards endorsement

Countries actively

developing systems

As of February 2016

INTERNATIONAL

NATIONAL

LOCAL

PEFC’s Unique Bottom Up Approach

16

Sustainability

Benchmarks

Local Stakeholders

Governance Verification

National Standards

International

Standards

Local Constituencies

National Forest

Certification Systems

PEFC General

Assembly

International

Accreditation Forum

National

Accreditation Body

Locally Notified

Certification Body

New Zealand Stakeholders

17

www.pefc.org

Thank you!

Ben Gunneberg

CEO

PEFC International