Building Community With
May 11, 2015
Building Community With Social Media
Bob Bertsch - @ndbobNDSU Ag Communication
• Post your answers to Twitter with hashtags #smrisks and #fargotechcamp
• Go to todaysmeet.com/fargotechcamp. Enter your name and answer with hashtag #smrisks
What are the risks of using social media
professionally?
• Post your answers to Twitter with hashtags #smbennies and #fargotechcamp
• Go to todaysmeet.com/fargotechcamp. Enter your name and answer with hashtag #smbennies
What are the benefits of using social media
professionally?
• Post your answers to Twitter with hashtags #nosmrisks and #fargotechcamp
• Go to todaysmeet.com/fargotechcamp. Enter your name and answer with hashtag #nosmrisks
What are the risks of NOT using social
media professionally?
Risk of not using social media:Obsolescence
Risk of not using social media:Ignorance
Risk of not using social media:Extinction
This is not mass media
Real impact comes from connecting people with each other.
1 to many (mass comm) > Silence
1 to 1 (personal comm) > 1 to many
Many to many (social) > 1 to 1
#TMSHawkChat
#TMSHawkChat
#TMSHawkChat
#PTChat
#PTChat
#PTChat
#PTChat
Social Capital
Social Capital Deposits
Social Capital Withdrawals
Keepin
g a
Positiv
e
Bala
nce
Avoid Walled Gardens
Open Worlds = Anything is Possible
Establish the Norms
Do
Don’t
Listen!
Don’t Feed the Trolls
Share Your Story
Questions/Work TimeTwitter.com/ndbob
Facebook.com/bobbertsch
Linkedin.com/in/BobBertsch
Pinterest.com/ndbob
Google+: gplus.to/ndbob
Photo CreditsSlide 1: “Lego People” by Jakob, https://www.flickr.com/photos/scoobay/Slide 2: “Lego Dad” by Aidan BertschSlide 6: “Obsolete” by Matt Shiffler, https://www.flickr.com/photos/mshiffphotography/Slide 7: “I can’t see you” by Peter, https://www.flickr.com/photos/12023825@N04/Slide 8: “Abraham Lincoln on a Velociraptor” by Andrew Becraft, https://www.flickr.com/photos/dunechaser/Slide 9: “Lego Faces” by Sunny Ripert, https://www.flickr.com/photos/sunfox/Slide 10: “Rainbow Legos” by Sonny Abesamis, https://www.flickr.com/photos/enerva/Slide 11: “#161/366” by Robert McGoldrick, https://www.flickr.com/photos/bobsfever/Slide 12: “#123/366” by Robert McGoldrick, https://www.flickr.com/photos/bobsfever/Slide 13: “Drum Party” by the great 8, https://www.flickr.com/photos/great8/Slide 21: “Uncorrected Proof – Not For Sale” by Tara Hunt, https://www.flickr.com/photos/missrogue/Slide 22: “int1a” by cimddwc, https://www.flickr.com/photos/cimddwc/Slide 23: “Piggy Bank” by Pascal, https://www.flickr.com/photos/pasukaru76/Slide 24: “Charles Darwin, Meet Charles Darwin” by Alan, https://www.flickr.com/photos/kaptainkobold/
Photo CreditsSlide 25: “LEGO Greenhouse” by Cristiano Maia, https://www.flickr.com/photos/criscmaia/Slide 26: “Re-tooled Heroes” by Iain Heath, https://www.flickr.com/photos/ochre_jelly/Slide 27: “Fitter Happier” by hatalmas, https://www.flickr.com/photos/hatalmas/Slide 27: “Lego Opera Singer – not happy” by Ted Drake, https://www.flickr.com/photos/draket/Slide 28: “Soundtrack” by Pascal, https://www.flickr.com/photos/pasukaru76/Slide 29: “Just one damned picture” by Kenny Louie, https://www.flickr.com/photos/kwl/Slide 30: “Lego People” by Peter Dutton, https://www.flickr.com/photos/joeshlabotnik/