Building change into you, your business and your digital products

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CHANGE & LEAN UX

@putitout #pitoevents

CHANGE

CHANG

E

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Year 1 – the first changes• Every one of us came into the world naked and generally useless

• That first year we change a lot, we learn to

• Feed

• Sit

• Crawl

• Get what we want from the world

• 1st year you change more in a shorter timeframe than you ever do afterwards

• Constant cycle of learning, changing and improving

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Life goes on

• Childhood is an amazing time - then we grow up

• We can all remember the moment we thought we knew it all

• I distinctly remember talking to a friend having booked a flight

• I can now go anywhere

• I can do anything

• I know it all

• I was 18

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Learn, change improve

• Throughout our lives we learn

• We use that learning to change our behaviours

• These changes leads to an improvement in ourselves

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• Think about the you this time 12 months ago

• Or the you 6 months ago in September 2014

• What challenges were you facing

• What was a BIG DEAL in your life at that point?

• If you had that challenge again to day would you deal with it better? Would it be a BIG DEAL?

• I like to think that I was a child 6 months in comparison to the man I am today

The you in March 2014

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Do you believe you have

learned

changed

or

improved?

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Do you think that

change

is for the better?

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Learn, change Improve

• I hope we all agree this learn change improve mechanic benefits all of us

• I believe that this process should be replicated in:

• Personal lives

• Our business models

• The digital products that we craft

• You will become greater every day and will mature like

a fine human

• We can all look forward to becoming more awesome

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Mindfulness of change

• The first challenge is to be more mindful that change is happening

• The second is to do something about it

• “Begin every day as if it was on purpose”*

*Hitch

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Change faster

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We believe the world will continue to change, that rate of change will increase.

Moore’s law presents opportunity

• Removing barriers to entry

• Augmented pace of change

• Connecting society

• Similar advances in bandwidth and storage

• Exponential is really fast

We live in Exponential times

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Metcalfe's law states that the value of a network is proportional to the square of the number of connected users of the system

Internet population

• 3 Billion Today

• 5 billion 2020

• Global, egalitarian and meritocratic

Metcalf’s law

• Mobile phones

• Value of the network is user no.’s

• Connecting society

We live in Exponential times

The internet will create much more value…

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• Founded 2010, sold April 2012

• 15 employees at sale @ $1bn+

• to Facebook with 5,000 employees, 10 of whom more wealthy than Eastman family

• Founded 1880

• 145,300 employees

• Invented digital photo 1975

• Bankrupt same week as Instagram sale

“Small teams of designers or engineers can make products consumed and paid for by billions, creating vast wealth for their originators”

http://www.newstatesman.com/politics/2014/01/kodak-vs-instagram-why-its-only-going-get-harder-make-good-living

New business landscape

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Software giants being out-innovated

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Evolving digital Landscape

• There are no more iFarts

• “App goldrush” hangover

• Business model evolution

• Approach every product with today’s thinking

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Evolving digital products for evolving digital people

• The world and its perople change quickly

• What we thought was amazing yesterday will not be so great next year

• We must bring this thinking into the way we create digital products

• Constantly evolve or fail fast

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Why

• You don’t want to have a market leading product on the day of launch

• You want to have a market leading digital product every day thereafter

• We live in very competitive world and you have to continuously innovate and continue to change to compete and win

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Those who do

• Keep their relevancy, your attention and business

Every 2 weeks

Every 3 weeks

Every month

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Those who do not

• Pay by phone

• Very few successful examples

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Our approach

• We have worked hard to adapt our processes to offer “agency lean UX”

• Building for change

• Continuous learning

• Always improving

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How

We employ a lean UX approach backed up by agile delivery

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How• lean UX

– Idea validation

– Talking to people to test relevancy

• agile delivery– Weekly show’s

– Encourage change & improvement

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Closing thoughts

• What is your strategy to become more mindful to change yourself, your business your digital products?

• The future will bring change, wake up every day as if it’s on purpose

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Thank you

[email protected]

@charlescadbury

putitout.co.uk

#pitoevents