BUILDING PREFERENCE WITH KOLS: BRAZIL » Emerging economy » Socially connected country and youth » Homegrown celebrity » Over 300K Brazilians studying abroad each year » NZ’s storied and adventure landscape
Dec 05, 2014
BUILDING PREFERENCE WITH KOLS: BRAZIL
» Emerging economy
» Socially connected country and youth
» Homegrown celebrity
» Over 300K Brazilians studying abroad each year
» NZ’s storied and adventure landscape
CID NÃO SALVO
» Celebrity blogger (one the most influential people in BR)
» Audience: 18-25 years
» Av. 20 million page views per month
» Introducing authentic NZ
» 1.8 million page views of blog post on NZ adventure ++
JOVEM NERD
» Leading entertainment media channel
» Podcasts have highest audience numbers on Brazilian internet
» Audience: 15-35 years
» Av. 11 million page views per month
» Discovering NZ
» 1.2 million views of videos, 1.5 million of podcast ++
FAIL WARS | PURO VENENO
» Young bloggers
» Audience:13-28 years
» Av. 7 million page views per month
» Study tour (Otago)
CRITICAL SUCCESS FACTORS
KOLS = a gift that keeps on giving
» Engagement » Commercial focus» Age-specific audience & voice » Partners » Content localisation» Measurement » Advocates