BBB 2016 A Pharma Marketing Capability Building Workshop 1st Pharma Marketing Academic Program May 16 – 21, 2016 || MUMBAI CHAPTER || The Resort, Madh-Marve Road, Malad West, Mumbai.
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BBB 2016A Pharma Marketing Capability Building Workshop
1st Pharma Marketing Academic Program
May 16 – 21, 2016
|| MUMBAI CHAPTER ||
The Resort,
Madh-Marve Road, Malad West, Mumbai.
Building Big Brands Workshop | by Atul Sharma | Healthscape Business Solutions Pvt. Ltd. New Delhi 110019 | Phone: 011-43047490 | M + 91 9910620909
• > 50% of Pharma Senior Management have never received aformal orientation on pharma marketing
• ~90 % of product management teams have never received any formal orientation on pharmaceutical marketing
• ~90% of companies do not spend enough time & resources to develop people who are custodians of BRANDS
Brand is an intellectual
capital of a company; a
precious asset which
needs investments based
upon intelligent insights…
..however most of the
companies don’t invest
money in developing
people behind pharma
brands.
Current Situation
Excellent Career progression
Shift from Tactical to Strategy
To drive greater sales & profits
To drive customer satisfaction
• Develop ability of participants
to improve both products and
services for greater customer
satisfaction at levels of
patients and physicians
• Build Big Brands to command
premium
• Improve patients & market
shares
• Greater sales & profits
• Develop capabilities to move
from tactical to strategic
• Technology to customer centric
decisions
• Invention to Innovation
• While the regulatory
environment is changing, it
would require future leaders
who can address the needs of
both stakeholders and
shareholders.
• Ability to be a global pharma
leader in future.
Intent to develop future pharma leadership
Day 2
9am-6pm
Day 1
9am- 6pm
Fundamental Understanding on
KEY CUSTOMER INSIGHTS
Patients journeyLevers
Understanding Tools & Templates
Understanding &
Evaluating Key Insights
Defining Market
Market Understanding
Patients Journey
Leverage Points
Brand Portrait Wheel
Breakup Sessions
Fundamental
Understanding on
Segmentation,
Targeting &
Positioning
Understanding Tools
& Templates
Simulation Exercise
Using Tools and
Templates to
Develop & Evaluate
Segmentation,
Targeting and
Positioning
Breakup Sessions
Fundamental
Understanding on
communication
strategy,
communication task
Customer beliefs /
behaviours / uses
and attitudes
Understanding Tools
& Templates
Simulation Exercise
Communication
Exercises
Sales Force Brief
Creative Agency
Brief
Creative Campaigns
Breakup Sessions
Close of Workshop
…extend hand-holding
INSIGHTS INSIGHTS
Building Big Brands Workshop | by Atul Sharma | Healthscape Business Solutions Pvt. Ltd. New Delhi 110019 | Phone: 011-43047490 | M + 91 9910620909
• A step by step approach over six days which is designed to deliver:
• Fundamental understanding to thoroughly study the environment, define target audience, segmentation, targeting, positioning and ability to convey value proposition powerfully
• Case Studies to demonstrate how the fundamentals of marketing are used to Build Big Brands
• Tools and Templates to be used as an enabler while developing brand strategy
• Simulation exercise to help incorporate fundamentals on real-time brand strategy planning
Program Deliverables During Six Days Workshop
CEOs felt that BBB program is complete,comprehensive and perfectly delivered.All companies must have it for their BUDs,BUH and other members of marketing.
Participants experienced and werethankful for such a detailed andstructured program which is useful fortheir day to day function and will alsohelp realize their future ambitions.
>90% participants found quality of BBBprogram was excellent and faculty couldeffectively address key pharmamarketing specific questions
100% participants acknowledge thatthey will incorporate BBB programlearnings in their day to day function andwould like to institutionalize them in theirown organization.
4
Building Big Brands Workshop | by Atul Sharma | Healthscape Business Solutions Pvt. Ltd. New Delhi 110019 | Phone: 011-43047490 | M + 91 9910620909
Testimony Team Bios Registration
Mr. Atul SharmaChairman “Building Big Brands” Program Email: [email protected]: +91 9910620909
Mr. Shailesh Rau Director - Client Engagement Email: [email protected]: +91 9008930920
Residential program: Stay of participants on twin sharing basis at a 5 Star Property, inclusive of buffet breakfast, lunch & dinner. Free Wi-Fi and other facilities.
Check in on 15th May ( Sunday ), an informal introduction between participants and faculty is planned over cocktails and dinner.
Details of online payment:Healthscape Business Solutions Pvt. Ltd, New Delhi Name of Bank: HDFC Bank Ltd.
Bank’s Address: Nehru Place, New Delhi 110 019
Account Number: 1374 200 000 1730
Account Type: Current Account
RTGS/NEFT/IFSC: HDFC 000 1374
Pan Card Number: AACCH6344M
Service Tax Number AACCH8763MSE001
CO
NTA
CT
S
Combined senior leadership experience ofover 5 decades in pharmaceutical and lifesciences industries, across geographies andfunctions.
Established credentials in delivering cuttingedge, innovative solutions in high visibility TAsof Immunology, Diabetes, Anti-Infectives andHCV/HIV
Deep domain expertise in strategic pharmamarketing and a successful proven trackrecord of building industry leading brands inRespiratory, Diabetes, HCV/HIV, Immunologyand Anti-Infective categories
Fee: Rs. 100,000 /-
[ Inclusive of all taxes, cost of stay, sharing tools and templates and other material used during the workshop]
Atul Sharma Shailesh Rau
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