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Who We Are
OUR BUSINESS
IS TO GET
YOUR BUSINESS
NOTICED
SEO WEB DESIGN BRANDING PHOTOGRAPHY SOCIAL MEDIA
o Finding the right keywords that your customers are searching for
o Inserting those keywords into the site content
o Building links back to your site
What is SEO
o A link to your website from another website that you
can click.
● Do follow/no follow
● Structure of a backlink
● <a href=“http://www.google.com”>Search</a>
• destination anchor
What is a backlink?
o A vote or citation in Google’s eyes
o Backlinks to your site show trust
o All things being equal the site with the most backlinks
wins. (is #1 in Google)
Why are Backlinks
Important
o Link Juice = Authority in Google
o Authority flows and drains out through links
o Pages with many links have less authority
o Links from pages filled with links are less powerful
● Look for links on Pages without other links
● Link from your own site sparingly to industry relevant sites and pages
What is Link Juice?
o Google Webmaster Tools
o Majestic SEO
How To Check backlinks
● Links that have been built by automated tools or the kinds of links that have been in the past
◦ Thousands of blog comments
◦ Forum signature links, links in forum articles are fine
◦ Footer links
● Links with overly optimized anchor text
◦ Keyword anchor text should be varied and <5%
What is a Bad Backlink?
◦ Completely un-related sites
◦ Thousands of blog comments built with tools
◦ Forum signature links, links in forum articles are
fine
◦ Footer links
Places not to put backlinks
How to Build Backlinks
o Anchor text
● Naked and neutral anchor text
◦ http://www.skyline.com “click here”
● Build mostly branded anchor text links
◦ i.e. “Skyline Exhibits” “
● Use occasional (<5%) varied keyword anchor text
◦ i.e. “Trade Show Displays” “Trade show exhibit rentals”
Types of Backlinks
o Blog comments
o Directories
o Guest posting
o Social media
o Develop banner to put on partners like better business bureau or AVVO
o Create whitepaper, graphics or tools and give code to add to other sites.
o Hope people will steal your great content
Places to put backlinks
Comments
o Search in google
● “keyword” blog
● “keyword” comment site:.edu
● “keyword” comments site:.gov
● Search tools lets you find recently posted content as well
Finding places to comment
o Go back to majestic SEO to look at trust flow for
each site.
o Evaluate the page and the current comments
How to find places to put a
backlink
o Goal is to get comment approved
o Don’t sell in the comment
o Read or at least thoroughly skim the article and make a good comment that adds to the discussion or page.
o There are a lot of comment robots so you must stand out as a real person.
● Make a comment that explicitly references the article content
● Argue with the author on a point in the article
Commenting Etiquette
Directories
o Do a Google search
● Find directories that are industry specific
◦ “industry” “add a listing”
◦ “Naperville” “add a listing”
● Local directories
● Web + SEO directories
How to Find Directories
o brownbook.net
o business.intuit.com
o usplaces.com
o hubbiz.com
Best Local Directories
o yellpedia.com
o spoke.com
o cmac.ws
o webstersonline.com
o dmoz.org
o jayde.com
o abc-directory.com
o intelseek.com/
Best Web Directories
o theseoking.com
o webzveno.com
o tsection.com
o pegasusdirectory.com
Design & Promote
Directories
• businesscoacheschicago.com
• chicagobusinessdirectory.org
• chicagolawyerdirectory.net
• chicagomusicdirectory.com
• eldercarechicago.org
• usabusinessdirectory.org
• napervillebusiness.net
• napervillebusiness.org
• thetutordirectory.com
• tradeshowcompanies.org
• usabusinessdirectory.net
o Category pages do rank
o Make sure to clean up yelp listings
o Get duplicate listings deleted
Yelp
Social
o Mostly no-follow but still worth including
● Make sure to include a link to your site in social media posts
o LinkedIn is the exception
o Traffic still helps rankings
o Exposure may bring natural backlinks
Social link power
Links in LinkedIn
o Links in page descriptions are do-follow
o Links in comments are no-follow
o Add links to your existing pages
Meetup
Guest Posting
o Searching for guest post pages + your industry
● “write for us” “chiropractor” /”submit a guest post”
o Most places then have guidelines for content and links
o After Google updates places only accept really good original content.
Finding Opportunities
Networking
o Sponsorships
o Libraries
o Groups
o Chamber
o News Stories
o Awards
Networking to Get Backlinks
CONTACT
1952 McDowell Road Suite 100
Naperville, IL 60653
Our Seminars
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