Building apps for India
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Building apps forIndia
Why?
Why?
› 2014 - 140 million - Cisco› 2015 - 210 million - Ericsson› 2016 Feb - 220 million - Counterpoint
Why?
› 2014 - 140 million - Cisco› 2015 - 210 million - Ericsson› 2016 Feb - 220 million - Counterpoint› 2020 - 702 million - Cisco
Why?
› 2014 - 140 million - Cisco› 2015 - 210 million - Ericsson› 2016 Feb - 220 million - Counterpoint› 2020 - 702 million - Cisco› 2021 - 810 million - Ericsson
What?
What?
› Cross tier cities
What?
› Cross tier cities› Literacy, wealth disparity
What?
› Cross tier cities› Literacy, wealth disparity› Same product - different expectations
What?
› Cross tier cities› Literacy, wealth disparity› Same product - different expectations› Spread of vernacular users
Building for billionsWhat it takes!
Google’s list
Google’s list
› Connectivity
Google’s list
› Connectivity› Device Capability
Google’s list
› Connectivity› Device Capability› Data Cost
Google’s list
› Connectivity› Device Capability› Data Cost› Battery Consumption
Google’s list
› Connectivity› Device Capability› Data Cost› Battery Consumption› Content
Google’s list
› Connectivity› Device Capability› Data Cost› Battery Consumption› Content› Commerce
First impressionIs the best impression!
Stay slim! Stay humble!
Stay slim! Stay humble!
› Choose libraries intelligently
Stay slim! Stay humble!
› Choose libraries intelligently› Apply proguard carefully
Stay slim! Stay humble!
› Choose libraries intelligently› Apply proguard carefully› Remove redundant resources
Stay slim! Stay humble!
› Choose libraries intelligently› Apply proguard carefully› Remove redundant resources› Ask permission only if necessary
Stay slim! Stay humble!
› Choose libraries intelligently› Apply proguard carefully› Remove redundant resources› Ask permission only if necessary› Avoid multidex at any cost
Onboarding
Onboarding
› Keep bare minimum steps
Onboarding
› Keep bare minimum steps› Let user choose critical preference
Onboarding
› Keep bare minimum steps› Let user choose critical preference› Let app predict other preferences
Onboarding
› Keep bare minimum steps› Let user choose critical preference› Let app predict other preferences› Set theme for Splash screen
Login / Sign up
Login / Sign up
› Delay till first transaction
Login / Sign up
› Delay till first transaction› Prefer mobile number with OTP
Login / Sign up
› Delay till first transaction› Prefer mobile number with OTP› Look for slim and fast SDK options
Login / Sign up
› Delay till first transaction› Prefer mobile number with OTP› Look for slim and fast SDK options› Provide an option to login as Guest
Usability & ExperienceBits and pieces that matter!
Responsive UI
Responsive UI
› Flatten UI hierarchy
Responsive UI
› Flatten UI hierarchy › Build custom UI components
Responsive UI
› Flatten UI hierarchy › Build custom UI components› Reuse UI components as much
Responsive UI
› Flatten UI hierarchy › Build custom UI components› Reuse UI components as much› Avoid fancy animations
Localisation
Localisation
› Universal language
Localisation
› Universal language› National language
Localisation
› Universal language› National language› Lengthy language(s)
Localisation
› Universal language› National language› Lengthy language(s)› Mirror language(s)
Localisation
› Universal language› National language› Lengthy language(s)› Mirror language(s)› Sign language!
Errors are not exceptions
Errors are not exceptions
› No connection found
Errors are not exceptions
› No connection found› Slow connection
Errors are not exceptions
› No connection found› Slow connection› No content found
Errors are not exceptions
› No connection found› Slow connection› No content found› Server error / Invalid response
Adapting to speedWalk along! Jog along! Sprint along!
First steps
First steps
› Cancel out of scope requests
First steps
› Cancel out of scope requests› Eliminate redundant fields
First steps
› Cancel out of scope requests› Eliminate redundant fields› Extend login session automatically
First steps
› Cancel out of scope requests› Eliminate redundant fields› Extend login session automatically› Send only fitting size images
First steps
› Cancel out of scope requests› Eliminate redundant fields› Extend login session automatically› Send only fitting size images› Adjust number of threads
Prioritize requests
Prioritize requests
› P1 - Most important request
Prioritize requests
› P1 - Most important request› P2 - Other lightweight requests
Prioritize requests
› P1 - Most important request› P2 - Other lightweight requests› P3 - Icon, zip, media, etc.,
Prioritize requests
› P1 - Most important request› P2 - Other lightweight requests› P3 - Icon, zip, media, etc.,› P4 - Background updates
Prioritize requests
› P1 - Most important request› P2 - Other lightweight requests› P3 - Icon, zip, media, etc.,› P4 - Background updates› P5 - Analytics - beacons, events
Become user’s friend
Become user’s friend
› ConnectivityManager.isActiveNetworkMetered
Become user’s friend
› ConnectivityManager.isActiveNetworkMetered› Build lite or no image mode
Become user’s friend
› ConnectivityManager.isActiveNetworkMetered› Build lite or no image mode› Process screens in LIFO order
Become user’s friend
› ConnectivityManager.isActiveNetworkMetered› Build lite or no image mode› Process screens in LIFO order› Batch multiple requests / HTTP 2.0
RetentionThe scary funnel!
Engagement
Engagement
› Let user configure notifications
Engagement
› Let user configure notifications› Make it easy to share via popular channels
Engagement
› Let user configure notifications› Make it easy to share via popular channels› Support deep link to each content page
Engagement
› Let user configure notifications› Make it easy to share via popular channels› Support deep link to each content page› Log & solve top x% crashes every sprint
Engagement
› Let user configure notifications› Make it easy to share via popular channels› Support deep link to each content page› Log & solve top x% crashes every sprint› Exploit staged roll-out option well
Personalization
Personalization
› Learn from usage pattern
Personalization
› Learn from usage pattern› Allow user to block / unblock stuffs
Personalization
› Learn from usage pattern› Allow user to block / unblock stuffs› Let navigation to related content be easy
Personalization
› Learn from usage pattern› Allow user to block / unblock stuffs› Let navigation to related content be easy› Build option for user to delete history
Personalization
› Learn from usage pattern› Allow user to block / unblock stuffs› Let navigation to related content be easy› Build option for user to delete history› Stay ethical
Testing
Testing
› Automate, automate & automate
Testing
› Automate, automate & automate› Manually test for min. config device
Testing
› Automate, automate & automate› Manually test for min. config device› Include top used devices from user base
Testing
› Automate, automate & automate› Manually test for min. config device› Include top used devices from user base› Include special (notorious) devices
Testing
› Automate, automate & automate› Manually test for min. config device› Include top used devices from user base› Include special (notorious) devices› Airplane, Elevator and 2G testing
Monetisation
Monetisation
› Prefer S2S over client side SDK
Monetisation
› Prefer S2S over client side SDK› Choose native ads as much
Monetisation
› Prefer S2S over client side SDK› Choose native ads as much › Evaluate client SDK before using
Monetisation
› Prefer S2S over client side SDK› Choose native ads as much › Evaluate client SDK before using› Always keep ON/OFF switch at backend
Thank U!
Arun Babu A S PLove building apps with best user experience.
https://in.linkedin.com/in/arunasphttps://www.facebook.com/arunbabuasp
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