Building A Social Media Presence for Centers and Educational Developers

W9: Building a Social Media Presence

2016 POD Conference, Louisville, KY#POD16 | #POD16W9

Today’s Facilitators

Phil Edwards

German Vargas

Brad Wheeler

Raj Chaudhury

Antonia Levy

Olena Zhadko

Bonnie Mullinix

#POD16 | #POD16W9

Timeline8:30 8:45 Introductions

8:45 9:45 Jigsaw Activity

9:45 10:15 Panel Discussion

15 min BREAK

10:30 11:00 Guidlines

11:00 11:20 Tools

11:20 11:30 Closing #POD16 | #POD16W9

Social Media Management

GuidelinesW9: Building a Social Media

Presence

Social Media Management Tools

W9: Building a Social Media Presence

Why use a management platform?

Problem Time. Managing one social media channel takes time. Managing it effectively, and strategically takes even more time. Managing more than one social media channel takes more and more time.

SolutionSocial management platform that allows you to plan, publish, view analytics and manage your account/accounts.

Do you use a social media management platform?

Social Media Management Platforms

Hootsuite

- Most popular - managing social media- tracking conversations - measuring campaign results via the web or mobile devices

- free, pro and enterprise solution for managing unlimited social profiles - enhanced analytics- advanced message scheduling- Google Analytics and Facebook insights integration

Buffer

- campaign tracking via Google Analytics’ UTM parameters

- browser plug-ins to share content from the web

- NOT about interaction with users - auto broadcast and schedule a backlog of content

Buffer

Hootsuite

Pricing

Buffer: Pricing

Tweetdeck

- free - connect an unlimited number of accounts (no paid version)

- post Tweets and track Twitter conversations, replies, hashtags

- Downloadable application or via a web browser- Schedule posts and set up desktop notifications - multiple Twitter accounts

How to choose a management platform

Social Media Platform(s) used? Only Twitter or other channels too?

How many people need to have access? One person or more than one in the office?

Feature comparison (incl. analytics): including managers/admins allowed; teams; technical expertise/user friendly interface;ease of use vs power of the tool

Cost: Free or Not Free? If not free, what are the perks?

Closure

What questions do you still have?Connect at POD: #POD16 #POD16W9

POD16W9 Challenge!

Follow Up

January 17, 2017 Virtual Follow Up Session 3:00 pm EST