Building a Professional Email Template: A Checklist By Wired Marketing
Dec 23, 2014
Building a Professional Email Template: A Checklist
By Wired Marketing
If you’ve ever started to build an email
template, you know how many factors
there are to consider…
Images, call to actions, copy,
branding…
The list goes on…
But don’t worry.
We’ve compiled this easy to use checklist so that no part of your email template
is forgotten about.
Take a look at the 9 things you simply cannot miss…
1. Send Plain text and HTML
Some email users prefer different types of email. By sending both types of email to ensure all of your contacts can understand the email content and have the same user experience.
2. Build a clean design
Your email should be uncluttered
and easy to read. Make is obvious
where the contact should be
aiming their attention
3. Add some colour
Including colour as part of your email can really help it stand out within
the inbox.
4. Break up text with bullet points
Email users scan content. Make your paragraphs easy to use by using
bullet points or small paragraphs
5. Include a Call to Action
Tell your contact what they should do after reading your email. Do you want them to download a document, fill out
a form, or request a call back?
6. Use visually striking images
Add some visual content to your emails by including images. Make sure you have a balance of text and images, ideally 60%
text and 40% images.
7. Add social sharing buttons
Encourage contacts to become your advocates. Tell them to share your template across their social networks. Make sure the icons are well
placed and easy to click.
8. Include contact information
Your contacts should be able to easily contact you if they have any questions.
Include your phone number, email address and social accounts in an obvious place.
9. Don’t forget Unsubscribe links
Make sure your email includes an Unsubscribe
link in a prominent place.
It’s the law to include this.
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