BUILDING A PRODUCT WITH CUSTOMER SUCCESS IN MIND: THE POWER OF EXPERIMENTATION

Finding What Works For Your Customers:

The Power of Experimentation

Brian Murray, VP Customer Experience

Produced by

Tiny.cc/CSS15

Cotap is a secure, mobile messaging app for

coworkers that enables fast and easy

communication without the pain of swapping phone

numbers.

For Work

Cotap:

On Tap…1. Angry Birds1. Angry Birds

2. Angry People

1. Angry Birds

2. Angry People

3. Instruments

1. Angry Birds

2. Angry People

3. Instruments

4. Real Life

I. ANGRY BIRDS

Where Are You?

Aim

Fire

Adjust

Aim Fire Adjust

Aim Fire Adjust

Act Your Age

Young

Old

II. ANGRY PEOPLE

you can't make an

omelette without

breaking eggs

Martin Cozzi

Toggles:

Your Worst

Nightmare

1

2 3

4 5 6 7

8 9 10 11 12 13 14 15

When there’s so many

haters and negative

things,

I really

don’t care

XOXO,

Kim

III. INSTRUMENTS

IV. REAL LIFE

Example 1: N.U.T.Iterated on:

• Intro message

• Timing

• Recipient criteria

• Sender

Example 2: Large

Networks • Domain-based

insights

• Large Networks

• Prioritize People Tab

1. Get clarity on where you’re at

2. Foster a culture of experimentation

1. Get clarity on where you’re at

Takeaways1. Get clarity on where you’re at

2. Foster a culture of experimentation

3. Don’t be afraid to break some eggs

4. Tune your instruments

1. Get clarity on where you’re at

2. Foster a culture of experimentation

3. Don’t be afraid to break some eggs

Try Cotap

cotap.com/download

Tiny.cc/CSS15

- OR -

cotap.me/brian