Building a Powerful Brand - OASiSoasisatt.org/wp-content/uploads/2017/04/OASIS_volunteer... · 2017-04-05 · Before you launch any marketing, make a PLAN. 1. Define who you are (brand),

© 2017 AT&T Intellectual Property. All rights reserved. AT&T, Globe logo, Mobilizing Your World and DIRECTV are registered trademarks and service marks of AT&T Intellectual Property

and/or AT&T affiliated companies. All other marks are the property of their respective owners.

Building a Powerful BrandMarketing Essentials.

© 2017 AT&T Intellectual Property. All rights reserved. AT&T, Globe logo, Mobilizing Your World and DIRECTV are registered trademarks and service marks of AT&T Intellectual Property

and/or AT&T affiliated companies. All other marks are the property of their respective owners.

Brand RecognitionWhat your brand says about you.

The Importance of Brand Awareness

Nike Apple

BP Bank of America Delta

Pepsi

Building Your Brand Through Social Media

• Started with a YouTube video in 2012 that went viral

• Recently got purchased for $1 Billion by Unilever

• In 2014, a man with ALS started the “Ice Bucket Challenge” to raise awareness for ALS.

• By the end of the year there were 1.2 million Facebook videos and 2.2 million Twitter mentions – over $115 million dollars were raised.

© 2017 AT&T Intellectual Property. All rights reserved. AT&T, Globe logo, Mobilizing Your World and DIRECTV are registered trademarks and service marks of AT&T Intellectual Property

and/or AT&T affiliated companies. All other marks are the property of their respective owners.

How To Build Brand AwarenessFinding the Right Marketing Tactics

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Who are you?

What do you offer?

What makes you different?

Plan Before You Act

• Families

• People with Special Health Considerations

• Local Coffee Shops

Identify Your Customer

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• Where do they live?

• Where do they work?

• Where do they eat?

• Who do they listen to?

Understanding Your Customer

Choosing the Right Marketing Channel

All Social Activity Should Link to Your Company Website

Show up at the top of people’s online

searches

Spread the Word, Create a Community

Show them what they’re

missing

Positive Reviews

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Evaluating Success

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You can’t improve what you don’t measure.

Set Marketing Goals and Periodically Measure

If goals aren’t reached, improve.

If goals ARE reached, repeat success!

Goal set for 2,000 video views on Twitter in 3 months. Goal NOT met.

Exceeded followers by putting Instagram handle on all packages

Try new videos, use photos instead

Add Instagram handle to email auto-signature, the store’s front door and receipts.

For example:

Building Upon Success

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Before you launch any marketing, make a PLAN.

1. Define who you are (brand), what you offer, and why you’re better.

2. Define your customer

3. Think about the customer and where they live, will see your message, and who they are influenced by.

4. Choose the right marketing channels based on 1, 2, and 3.

Key Points