Putting out the for sale sign: The power of the blog Kevin O'Keefe CEO, LexBlog, Inc.
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Putting out the for sale sign: The power of the blogKevin O'Keefe CEO, LexBlog, Inc.
| ©LexBlog. All rights reserved.
Blogging works
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60% of SEO experts rate blogs #186% like blogs as content marketing79% generate business80% of whom like blog contact company60% have positive feeling after reading
Image c/o Flickr by Shashi Bellamkonda
| ©LexBlog. All rights reserved.
Blogging is about
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Real and authentic engagement
Strategically showcasing passion,experience and authority
Connecting with yourdesired audience
Generating tangible business through word of mouth and relationships
| ©LexBlog. All rights reserved.
Define your niche
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Discover your passion
Pinpoint your skills
Identify with your audience
Solve a problem
Establish your goals
| ©LexBlog. All rights reserved.
Building a blog
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▪Independent publication and site▪Brand with blog title first▪Value of design▪Authenticating information▪Comments▪Viewable on social and reader▪Mobile first
| ©LexBlog. All rights reserved.
Elements of a post
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▪Title▪Image▪One point▪Brevity▪Keywords and SEO?▪Meta description
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Listen
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Blogging is a form of networking
▪Sources and subjects▪RSS Reader: Feedly & Flipboard▪Twitter
Image ℅ Flickr by Sarah Horrigan
| ©LexBlog. All rights reserved.
Talk
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Blogging is a form of engagement
Image ℅ Flickr by Daniel Coy
▪Real and authentic▪Do not write an article▪Link and quote liberally▪Think conversation▪Offer insight▪Have an opinion
| ©LexBlog. All rights reserved.
Social delivers news
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Google +
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Blogging resources*
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▪Real Lawyers Have Blogs▪Copyblogger▪ProBlogger▪HubSpot Blog▪'Blogging in One Hour for Lawyers
*Time, commitment, and experimentation
| ©LexBlog. All rights reserved.
Your opportunity
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Recognized authorityGrowing networkDoing work you likeWorking with clients you wantLifestyle you desire
Image c/o Flickr by Erik Weibust
| ©LexBlog. All rights reserved.
Blogging trial lawyers
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| ©LexBlog. All rights reserved.13
Kevin O'KeefeLexBlog, [email protected]
@kevinokeefehttp://linkedin/in/kevinokeefehttp://facebook.com/kokeefehttps://plus.google.com/app/basic/+KevinOKeefe
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