© 2019 DXC Technology Company. All rights reserved. August 23, 2019 Building a new B2B brand in Asia Geraldine Kor Marketing, Global Alliances & Partnerships Director DXC Technology, Asia
© 2019 DXC Technology Company. All rights reserved. August 23, 2019
Building a new B2B brand in Asia
Geraldine Kor
Marketing, Global Alliances & Partnerships Director
DXC Technology, Asia
April 2017
© 2019 DXC Technology Company. All rights reserved.
© 2019 DXC Technology Company. All rights reserved.
Pssss……Black is not cool in Asia
August 23, 2019 4© 2018 DXC Technology Company. All rights reserved.
Launching the brand…
© 2019 DXC Technology Company. All rights reserved.
August 23, 2019 5© 2019 DXC Technology Company. All rights reserved.
August 23, 2019 5
Brand
Announcement
Global
Gateways
Global Media
Partnerships
Brand
Foundation
International Press;
Key business publications
across regions
In air and airport lounge
opportunities; transport corridor
and geo-fencing coverage across
key DXC cities
Global Partnerships via custom
sponsorships and integrated media
to boost brand affinity to DXC
Always On Activity across all
markets (Social, Programmatic,
Display & Video, Search)
Building Blocks
© 2019 DXC Technology Company. All rights reserved.
August 23, 2019 6© 2018 DXC Technology Company. All rights reserved.
Global Gateways
© 2019 DXC Technology Company. All rights reserved.
© 2019 DXC Technology Company. All rights reserved. August 23, 2019
Client
Engagement
Programs
Content &
Media
Partnerships
Digital
experiences
Now, we need to make it relevant to Asia
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cat·a·lystAn agent that provokes or speeds
significant change or action
CAMPAIGN
THEME
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Bringing the story of impactful change to life
452 clients
100+ demos
5 cities
3 months
1 region
- Catalyst Series -
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- Client Advisory Board -
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- Digital Innovation Labs -
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- Asia Thrive -
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Telling stories of our clients
- Wall Street Journal Content Partnership -
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One last thing…
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