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Building a National Solar Market Solar's robust growth in the past years has been the result of a very favorable combination of new, innovative business models, affordability for consumers, rapidly decreasing manufacturing costs, and most importantly, a strong commitment from the Obama Administration and other policymakers in Washington.
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Building a national solar market

Apr 03, 2016

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Solar's robust growth in the past years has been the result of a very favorable combination of new, innovative business models, affordability for consumers, rapidly decreasing manufacturing costs, and most importantly, a strong commitment from the Obama Administration and other policymakers in Washington.
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Page 1: Building a national solar market

Building a National Solar Market

Solar's robust growth in the past years has been the result of a very favorable combination of new,

innovative business models, affordability for consumers, rapidly decreasing manufacturing

costs, and most importantly, a strong commitment from the Obama Administration and other

policymakers in Washington.

Page 2: Building a national solar market

Reducing U.S. Solar PV Soft CostsBy 50% By 2014

Page 3: Building a national solar market

A Matter Of National Competitiveness

Source: Tracking the Sun, Lawrence Berkeley National Labs, November 2012

Page 4: Building a national solar market

High U.S. Soft Costs Are A Challenge

$1.52

$0.80

InstallationLabor

CustomerAcquisition

System Design

Source: Ardani et al. Quantifying Non-hardware Balance of System Costs for Photovoltaic Installations in the United states Using a Combined Annual Expenditure-Labor Hour productivity Approach. National Renewable Energy Laboratory. 2012.

2011 2014

Other

PermittingInspectionOther LaborInterconnection

Other

Page 5: Building a national solar market

Solar 1Policy

Innovation

A U.S. Solar Industry Road-map

(Scale Markets)

(Capture Markets)Solar 2

TechnicalInnovation

Solar 3Business

Innovation

ProcessesProductivityEfficiency

Total System Cost

LegislationRenewable Portfolio Standards

Renewable Energy CreditsNet Metering

ProductsTechnology

Commercialization

Page 6: Building a national solar market

Phase 1Needs Analysis

Phase 2Development

Phase 3Implementation

Phase 4Market Impact

Who•Cities•Utilities•PV developers•Manufacturers•Stakeholders

What:•Soft cost best practices clearinghouse & case studies•Stakeholder education•National outreach

When:•2012: 100 initial cities•2013: 500 cities•2014: 1,000 cities

How:•In-class & online training•Direct consultation•Measurement & iteration

$2.5M Funding to Reduce Non-Hardware BOS Soft Costs by 50% by end of 2014

Solar Program

Page 7: Building a national solar market

Building Solar Industry in U.S. Cities

City Managers Inspectors Fire MarshalsPV Industry Utilities

Page 8: Building a national solar market

Thank You

Contact Me--Mike S RobinsonWebsite: http://www.zerodown.solarPhone: 808-343-5402Email: [email protected]:7040 Hawaii Kai Drive Suite 26183 Honolulu HI. 96825