Building a Mobile Business: The Journey So Far by Camilla Buttery

Camilla Buttery Building A Mobile Business The Journey So Far

@YPlan  

Why plan when you have YPlan?

Pay in 2 taps & go. Simple

Up to 15 events daily curated

Go out tonight. tonight

Beautiful, social discovery of events discovery

downloads 500,000

Over 15% of all London iPhones London

Live in and London New York

1,000+ events run with 700+ partners 7,000+

five-star App Store reviews 90%+ 1000+

The story so far

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Problem: no last-minute event marketplace exists Problem: No last-minute event marketplace exists

Cinema

15%

Theatre

70%

Live Music

60%

Meanwhile, the $50bn industry is under-utilised

Mobile-only solution

✓  Close the loop

✓  Simple

✓  Convenient

✓  Personalisation

Solution: YPlan

Solution: YPlan

We’ve worked with 500+ event partners in London

We’ve worked with 200+ event partners in New York

Innovative media platform for major brands

✓  Reach

✓  Demographic

✓  Engagement

✓  Native

Dedicated team of specialists with unrivalled experience

$12m Series A funding round

Hiring

Fundraising

Two-sided marketplace

Mobile

Mindshare

There’s been challenges along the way

YPlan – now that’s a seriously good app. Last minute events of all kinds booked in seconds. Damned smart

“ “

- Stephen Fry -

London’s hottest new startup

YPlan offers a concise list of the best NYC nightlife in one app … Genius

“ “

- Forbes-

“ “

- Pharrell Williams -

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