1 TouchTen Games Building a game platform in Indonesia
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1
TouchTen Games
Building a game platform inIndonesia
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The founding brothers
Our Track Record
USER
DEVELOPER
HITS FEATURED DOWNLOAD
Our games areTOP 10 in 43 countries
Train LegendInfinite Sky
Ramen ChainCute Kill
Over 11 Million Download
dsd
Current Investors
Japanese Tech Conglomerate Top Indonesian Venture Capital Japanese Anima>on Company Subsidiary of SEGA SAMMY
BRANDS
DEVELOPER
One of the Leading P.E. firms inves>ng in ASEAN and China
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Story of Sushi Chain
• 1 Single game• US$10,000/Month• Negotiating with VC
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Fund raising #1
The best Investors, invest in You. NOT anything else
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Lesson learnt
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Fund raising #2
“The best time to raise �Fund is when you don’t �Need it” � - Phil Libin� Evernote�
With better runway, and revenue/profitability, you can negotiate better terms
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Fund raising #3
Investors DON’T invest in your “Salary”
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Fund raising #4
Treat your fund raising like it’s your last. It’s a full time UNPAID job! You should be building cool stuff!
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Fund raising #5
Treat them with respect, BUT they are not your BOSS!
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Fund raising #6
• Is there No love for Game Companies??
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Fund raising #6
• Met with over 67 VCs/Investors• Rejected by most, EVEN from CyberAgent
• “Game studio that don’t make money, will never get investments”
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Build an O2O platform
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Solve real problems
Ads are mass-targeted, seldom convert Players Dislike Ads
Ads are ONE WAY communication Ads are more often than not, MISMATCHED
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Be the solution
Only pay for real results Players Love rewards, Win-win
Emails, Surveys, 2 way Ads that are highly targeted
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17 April 2014
• 20K DAU (Indonesia)
• 4000 CCU • 1 Million platform
registration • 90,000+ total
redemptions, (1000/day)
• 1.2 Million total installs
Teka Teki Saku
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Fundraising #6
对牛弹琴，Literally means playing music for the OX
Work together with investors/anyone that WANTS to work with you!
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Lesson Learnt
• Great Investors, invest in people, Go find them! • Raise money when you don’t need it. • Investor do not invest in your “salary”. • Fund raising takes time, and is a FULL-TIME,
unpaid job. • An investor is NOT your BOSS. You’re the CEO,
bitch! • Investors don’t invest in “Game Studio”? – MYTH
(Work with people who wants to work with you. Period.)
• If you are serious about publishing in Indonesia, come talk to me J
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Thank you!
Stalk us Twitter: @Touchtengames
FB: /Touchtengames Follow me
@antonsoeharyo [email protected]
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