Building A Better Website Governing 2008

Building a Better Website

Managing Technology 2008

By David G. Fletcher

What defines a “Website” has changed

It is important to note that, in this standard, the term "Web page" includes much more than static HTML pages. It also includes the increasingly dynamic Web pages that are emerging on the Web, including "pages" that can present entire virtual interactive communities. For example, the term "Web page" includes an immersive interactive movie-like experience that you find at a single URL.

-W3C

Utah.gov is

Static content Services Interaction with citizens Multimedia Interaction with business Web-based interaction with other computer

systems Services extended to business and other

third-party websites

Why do we have a website?

Create efficiencies Provide information Connect with citizens Define and share an image Provide agency services Support democratic activities

Focus efforts on those things that provide the greatest value and help achieve the goals we have defined.

Plan for Success

Develop a plan Make it part of your

daily routine Make sure it includes

easily defined goals and tactics

Achieve something Highlight the

achievements

Standards for Consistency, Economy, & User Satisfaction Privacy Policy Headers & Footers Services Security Accessibility Web Services GIS Navigation

Engage the Global Community Blogs Wikis Webcontent.gov Government Content Managers Forum Twitter IM

Award Winning Site• Utah ranked as the best state government Web site in the 2007 Best of the Web Award, sponsored by the Center for Digital Government

•Utah's State Construction Registry won a 2007 Digital Government Achievement Award in the Government-to-Citizen category, sponsored by the Center for Digital Government

•Utah won a 2007 Digital Government Achievement Award in the Government-to-Business category for its Validate program, sponsored by the Center for Digital Government

•Utah.gov received a gold medal in Best of State for the 2007 Best Web-based Community Resource

•Utah's unique "On the Spot Renewal" program won the 2007 Best Overall Marketing Program as well as Best State and Local Marketing Program awarded by the GovMark Council.

•Utah won the 2007 Agency International Award for Customer Service Excellence from the American Association of Motor Vehicle Administrators for their "On the Spot Renewal" program.

•Utah's State Construction Registry was a finalist in the 2007 Council of State Governments Innovations Award

•Utah State Parks' Web site was awarded a 2007 DesignFirms Best of the Internet

Having a Purpose

Summarize your actionable goals onto a single page

Refer to those goals often Make sure they are achievable in less than a

year Don’t shift goals so often that you never

reach any of them Share them with the enterprise and make

sure as many agencies as possible engage

The Importance of Search

Services Search Searches database

of online, interactive services

Includes key federal and local services

Three unique search funcitions

AJAX-Driven Results

Google Sitemapping Project

Searchable results through Google have increased from 1.1 million to 3.1 million in 18 months

New dynamic data sources now available to the public

New enterprise mashup possibilities Unique visitors up 34% over previous year

State Agency Search

Second of Three Tabbed Searches

AJAX Driven Mapped Results Based on Agency

Database

Google Custom Search of All Government in Utah Partnership with search

provider Refinements aid in

more detailed searches Over 500 sites are

included in the search

Resourcing your Efforts

Get it done wherever you can, just get it done Free services Corporate resources Internal resources Public Information Officers Product Management Contracting

Making it Visual

Accessibility Blend content,

services and imagery

Keep it current

Have Clear Objectives

To serve the citizens of Utah by providing integrated, secure, one-stop and customer-centric e-government services that deliver increased value and facilitate better access to public services and information;

To transform Utah Government by facilitating business process reengineering that improves service delivery, strengthens the value of our customer focus, and enhances efficiency and productivity whenever practicable; and,

To maintain Utah as a leading digital state by promoting a more pervasive and capable e-government environment that promotes the adoption of ecommerce and e-business as useful channels for interacting with government.

Mission

Aggregating in Real Time

Portal provides an opportunity to help citizens discover: What’s new? Things about government they might not think to

search for. Things that are considered important by the

majority of citizens. Government structured around life Aggregations of information from many sources

Allow for Creativity: Utah.travel

Promote Innovation

Web 2.0 Service Oriented Architecture Collaborative Spaces Community of Innovators Innovation in design, process, and

infrastructure services

Prioritizing as a Team

Have some way to get the important stuff done

Understand where the World is headedDon’t get stuck in your generation

Web 2.0 Value Proposition (EC3) Improving decision making Mechanisms for quality control Enlisting citizens in the business of

government Bridging the gap between citizens and

government Recruiting new staff Creating Web 2.0 opportunities

Make Rich Multimedia part of Your Strategy Options

YouTube Channel - debate UStream Channel Hosted RealMedia, Windows

Media, QuickTime Provide central organization

and search There will always be a

version 2.0 Include podcasts, RSS

Using Maps for Visualization

Flash NY State – Kids Well Being

Indicators - link Google Maps / Yahoo /

Microsoft Live

Web 2.0 – The Debates

Can we or can’t we? What about politics? How often can we trip over ourselves? Get over the mistakes

New Technologies: Twitter

You don’t always need to use new technologies and services the way everyone else is.

Be creative Have an objective

in mind

Metrics

2.6 million citizens 1.1 million unique visitors / month Over 7 million transactions 850 state online services 3.1 million pages of web content

Problems: News, but No News In State government there is always a lot

happening. Get the best of it to the top and promote it Understand what your users want and get it

to them Understand the politics of what you are

doing, don’t get trapped

Multimedia Portal

Database of Multimedia Content

Podcasts Cross-agency,

content focused Easy to update and

to use Branding

Branding is Important