Build Your Digital Playground

BUILD YOUR DIGITAL

PLAYGROUND

Community =

Playground

Deep down there is a kid inside of US

that love to PLAY and have FUN to satisfy our NEEDS and INTEREST

User

User = Human

Play = Engage

One To O

ne

engage

ment Influential

engagement

Engagement

build Experience through

Engagement

Consumer Control

Institutional Control

FUN. EntertainmentNot BoringHappy

Positif

NEEDS

DownloadInformation

LearnShare

Stress RelieverSpeak Out

FreedomMake Friend

INTEREST

SportsCamera

Bikes

Gadget

CreativeJokes

Marketing

Travel

Creative InternetBooks

Make Friend

YOU CAN’T BUILD COMMUNITY

Help Community to do what they want to do better.

Provide/use

TOOLS Passive

Emailer

Events

Hang out place

Active

Mailing List

Chat Room

Forum

Social Media

FacebooktwitterKaskus4sqPlurkgowallaLintasBerita

Linked InDigg

BloggerKoprol

FriendsterYoutube

StumbleUpon

“Think Distributed: BE PRESENCE WHERE YOUR CONSUMER ARE”

“More than 60% Digital Indonesia Population

spend their time to Social media =

+/- 30 Million Users

READ BEFORE WRITE“every media has its own uniqueness.

Understand it”

The Power

• Quick response with high impact• Engagement with real people• Source of word of mouth (Earned Media)• Connect with them on their social environment • Receiving customer insights

of Community

Your worst customer is your best friend

Your best customer is your partner

Th@nk You

Twitter: @dwiriantoKASKUS ID: ThinkFresh

Twitter: @dwirianto