Build your creative know how march 2011

Build your creative know how

Lucy Gower - Innovation and Development Manager NSPCC

@lucyinnovation

Today

•  What is innovation?

•  Developing an attitude for Innovation

•  Innovation essentials

•  How to generate fresh ideas – and develop the best ones

•  Fun

Creativity having the ability or power to create: human beings are creative animals

Innovation introducing something new – actioning your idea

Small fish

Small steps

Giant leap

Why bother with innovation?

1.  What’s in it for you?

2. What’s in it for the organisation?

“As an organisation we need to be creative to remain competitive –

especially now”

“If you are perceived as creative you are asked to be involved in more projects, and people get to know you – that can

only be a good thing”

“Makes things more fun”

Innovation Essentials

1.  Buy in 2.  Focus 3.  Insight 4.  Break patterns 5.  Lots of ideas 6.  Develop the best ideas 7.  Process 8.  Make it real 9.  Recruit bright sparks 10.  Just do SOMETHING…and learn

1. Buy in

Solving the right problem “When you are up to your neck in

alligators - its difficult to remember that your original

objective was to drain the swamp”

Funnel of Focus

What

How

“If I had one hour to save the world, I would spend the first 55

minutes analysing the problem and then 5 minutes on the

solutions” Einstein

3. Insight

“insights get to the heart of people’s thoughts and behaviours – providing

inspiration to grow your business”

Research International

If I had asked people what they wanted they would have asked

for a better horse. Henry Ford

It's really hard to design products by focus groups. A lot

of times, people don't know what they want until you show it to

them Steve Jobs

customer vs design

What pets do these people own?

"I think there is a world market for maybe five

computers.” Thomas Watson, chairman of IBM, 1943

"Who the hell wants to hear actors talk?” H. M. Warner,

Warner Brothers, 1927

4. Break patterns

“Problems cannot be solved by thinking within the framework

in which they were created”

“Insanity: doing the same things over and over again and

expecting different results”

Break Patterns

5. Diverge

Generate a LOT of ideas

5. LOTS of ideas

Plan your ideas session

•  Mix of people

•  Focus

•  Environment

•  Timing

•  Break patterns

•  Follow up

Rules!

Lots of ideas

Listen and build on others ideas

No idea killers

Respect others opinions

Enjoy yourself

Engage your inner child

“ A new idea is delicate. It can be killed by a sneer or a yawn; it can be stabbed to death by a joke, or worried to death by a frown on the right person’s brow”

Charles Brower

Suspend + understand + nurture

SUN

Tools to break patterns

Re expression

Related worlds

Revolution – ‘What If?’

Breaking Patterns

Re-expression

“I imagined myself as a virus or cancer cell and tried to sense what it would be like” Jonas Salk

Re expression

Breaking Patterns

Related Worlds

Where else is my challenge faced?

Swipe with glee

Breaking Patterns

Revolution

Break the rules

Ask What if?

7. Process

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Focus

Income

Awareness

New markets

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6. Develop your best idea

keep it simple

•  Is it better? (for volunteers/donors/service users)

•  Is it simpler? (for staff)

•  Is it cheaper? (for organisation)

Measuring Innovation

Inputs - financial resources, people engaged, number of ideas generated

Outputs - no of new ideas, ideas piloted, revenue and profit

Process - conversion of idea into cash, benchmark against competitors

If I had asked people what they wanted they would have asked for

a better horse. Henry Ford

What are you going to do Mr Edison - put one in every town in the

country?! Congress to Edison regarding the

telephone

8. Make it real

Its never enough just to tell people about some new insight. Rather, you have to get them to experience it in a

way that evokes power and possibility. Instead of pouring

knowledge into people's heads, you need to help them grind a new set of

eyeglasses so they can see the world in a new way.

John Seely Brown Seeing Differently:

Insights on Innovation

9.Recruit bright sparks

Recruit a team of talent

Mix of different experiences, knowledge, skill and styles

10. Do SOMETHING and learn

“I have not failed. I've just found 10,000 ways that won't work.”

Thomas Edison

“To develop working ideas efficiently - I try to fail as quickly as I can.”

Richard Feynman 1965 Nobel prize winner

You are the Latest innovations in Fundraising

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You are Innovation pioneers

Innovation Essentials

1.  Buy in 2.  Focus 3.  Insight 4.  Break patterns 5.  Lots of ideas 6.  Develop the best ideas 7.  Process 8.  Make it real 9.  Recruit bright sparks 10.  Just do SOMETHING…and learn

Find out more CCCD:(E!D()7%%

Sticky Wisdom ?What if! The Innovation Company

Linchpin Seth Godin

Switch Chip and Dan Heath

Business beyond the Box John O’Keefe

Breakthrough Thinking for Non Profit Organisations Bernard Ross Clare Segal

Create! Mark Butcher

Questions?

[email protected]

0207 428 1090

@lucyinnovation