Build your business uplevel your life with Chichi Eruchalu

© Gemma Went Ltd 2016/2017!

Build Your Business Uplevel Your Life


// my story // what I learned // the different social channels and how they’re working // building a tribe of raving fans // automation & nurture paths // advertising // the academy & win stuff!


Introduction


WHO AM I? // ONLINE BUSINESS CONSULTANT // BACKGROUND IN PSYCHOLOGY // 10 + YEARS ONLINE BUSINESS EXPERIENCE // RAN 2 SUCCESSFUL ONLINE BUSINESSES // ENTREPRENEUR OF THE YEAR AWARD // SOCIAL MEDIA DIRECTOR AT 2 AGENCIES // CLIENTS: ONE WOMAN BANDS-GLOBAL BRANDS // BRINGING CLIENTS’ DREAMS TO LIFE ONLINE // ABOUT TO LAUNCH AN ONLINE BUSINESS ACADEMY


This is what I learned

«  The main barrier to us as business owners is our mindset.!

«  Negative talk gets in the way. !«  Try to replace it with positive talk.!«  You can achieve anything, ANYTHING.!



Setting up a business doesn’t have to be expensive:!

«  Website: !

«  Wordpress = free, themes (eg $19 a year), hosting $3.95 per month, or!

«  Square Space = $26 per month.!

«  Social Media platforms = free – but need time!

«  Email provider: Mailchimp = free (up to 2000). $10 a month if you want automations!



Tools to find your tribe AND research them!

«  https://mention.com Set up alerts for for your keywords.!

«  https://www.quora.com The best answer to any question.!

«  http://answerthepublic.com Does what it says on the tin.!

«  Twitter Chats, LinkedIn Groups, Facebook Groups!

«  http://crowdriff.com/riffle Lets you get Twitter analytics and compare profiles!



Tools to find your tribe AND research them!

«  Find them at ‘actual’ events with https://www.meetup.com/ and https://www.eventbrite.co.uk/!

«  Find influencers and look where they hang out with http://buzzsumo.com/!

«  Save search streams in http://hootsuite.com!


What’s Working Online

Now


The Different Channels


How social media is working for SMEs right now

CHANNEL WHAT’S WORKING?

Facebook Advertising, particularly leading into nurture pathsVideo content and Facebook LiveGroups

Twitter Influencer outreachResearchListening and monitoringNews channel

LinkedIn Published posts on PulseFinding people and authentic networking

Pinterest Great for visual products or servicesHighest conversion rateAdvertising is working well

Instagram Highest engagement ratesOnly works if you can produce regular, quality imagery and short videoAdvertising is working well

Snapchat Perfect for MillenialsGreat for standing out and being creative


the thing to remember



«  Get in the minds of your people.!«  Where do they hangout?!«  What do they like to do there?!«  What content turns them on?!



«  Do they like to speak to brands?!«  People do business with people.!«  Be a person, not a brand.!«  Bonus: find the thing that bugs your tribe and do

the opposite.!


Building A Tribe Of

Raving Fans



You don’t have to be as big as Lady Gaga to have a loyal tribe of fans


How to build a tribe of loyal fans

«  Be an authentic brand, show your true personality, engage as people, not businesses. !

«  Be clear what you stand for.!

«  Show vulnerability, tell your story. !

«  Be unique.!

«  Know your audience. (I’ll keep saying this!)!

«  Understand what they need from you. And give it to them!!



Give.

Give.

Give.

Then ask for the sale.



«  Make it easy for them to find you and be where they are.!

«  Delight. !«  Did they sign up for something? Give them more. !«  Did they buy something? Give them more.!

«  Network with etiquette. (Don’t be the other guy).!



«  Take them with you on your story. Show your behind the scens. Use video. Use livestream.!

«  Building my Academy:!«  Beta testers!«  Asking questions in my groups!«  Teasers and updates!«  The ups and the downs!«  THEY’RE ASKING ME FOR IT NOW!!



«  Be consistent. This is a marriage, not a one night stand. Show up, every single day.!

«  Make it easy for them to share your stuff.!«  SPEAK TO THEM!!



«  Make it easy for them to share your stuff.!«  Be consistent. This is a marriage, not a one

night stand. Show up, every single day.!


Automation and

Nurture Paths


IF THERE’S ONE THING YOU SHOULD DO

«  Create a simple, effective nurture path that will grow a relationship with anyone that experiences you.!

«  Let’s not call it a funnel. We’re dealing with people.!

«  It needs to be valuable, quality and make sense to your customer.!

«  Create a lead magnet or freebie that works for them.!


IF THERE’S ONE THING YOU SHOULD DO

«  Then think about how you need to follow this up once they have it. Ideally with a low-cost teaser to switch them to a purchasing mindset.!

«  Automate to ensure it’s always working to build your pipeline.!

«  Start small, create a sign-up to your list, create a great piece of content to send them as a thank you. !

«  Once you’re comfortable with how it all works, create more.!


The nurture path framework

Entry!to the path!

1!Sign up to!

Lead Magnet!email capture!

2!Follow up/Upsell!Ideally with a low

cost teaser!

3!Follow up/Upsell!

different offer!

4!

…..!

5!


HERE’S AN EXAMPLE

Valuable Opt-in

FACEBOOK GROUPS

FACEBOOK PAGE

TWITTER

WEBSITE

LINKED IN

PPC ADS . . .

EMAIL LIST SEQUENCE

UPSELL TO LOW COST PRODUCT

SHARE OPTIONS

UPSELL TO MAIN PRODUCT/S

…


Facebook Advertising


Facebook advertising

«  It’s not just for the big brands.!«  SMEs are getting great results from Facebook

Advertising!«  These are some of my results!



«  Very few people aren’t on Facebook.!«  You can target them through demographics,

interests, who has visited your website already.!«  Know your audience!!«  What do they need? What are their pain points?

How are you the perfect solution to their problems?!



«  Use your customer insight to create highly engaging ads that resonate.!

«  And use the nurture path framework – take them on a journey that starts with a Facebook ad.!


Bonus Goodies!


The Simply Smart

Business Academy





«  30+ masterclasses!

«  20+ experts !

«  Minimum 2 added each month!

«  Templates, swipe files, workbooks!

«  All the digital tool recommendations you’ll ever need!

«  Private Facebook Group – with access to me!

«  Monthly live Q&A hours with me!

«  Surprise expert Q&As in the group!


Bonus goodies

«  The academy will launch next month with some amazing bonuses.!

«  $460 per year.!«  Sign up to the waitlist here:

http://gwent.co/VIPWaitingList!


Bonus goodies

«  Win a Strategy Session with me, go to my Facebook page, look for the image of Chichi and I pinned to the to, comment ‘Give Me The Strategy’ and I’ll add you to the draw!

«  Sign up to the social media hacks series: !

«  http://gwent.co/SMHacks !

«  To download these slides, go here:!

«  http://gwent.co/chichi!


Web http://gemmawent.co.ukTwitter http://twitter.com/gemmawentFacebook Page http://facebook.com/TheGemmaWentFacebook Group http://facebook.com/groups/SimplySmartOnlineBusinessInstagram http://instagram.com/gemmawentPinterest http://pinterest.com/gemmawentLinkedIn http://linkedin.com/in/gemmawent

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Build your business uplevel your life with Chichi Eruchalu

Small Business & Entrepreneurship