T1 Track Session 4/21/2016 11:00 AM " Build Smarter Mobile Apps with Real-Time Relevance" Presented by: Jason Arbon Appdiff Brought to you by: 340 Corporate Way, Suite 300, Orange Park, FL 32073 888-268-8770 · 904-278-0524 · [email protected] · www.techwell.com
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T1TrackSession4/21/201611:00AM
" BuildSmarterMobileAppswithReal-TimeRelevance"
Presented by:
Jason Arbon
Appdiff
Broughttoyouby:
340CorporateWay,Suite300,OrangePark,FL32073888-268-8770·904-278-0524·[email protected]·www.techwell.com
Jason Arbon Appdiff
Jason Arbon is the CEO of Appdiff, which is redefining how enterprises develop, test, and ship mobile apps with zero code and zero setup required. He was formerly the director of engineering and product at Applause.com/uTest.com, where he led product strategy to deliver crowdsourced testing via more than 250,000 community members and created the app store data analytics service. Jason previously held engineering leadership roles at Google and Microsoft, and coauthored How Google Tests Software and App Quality: Secrets for Agile App Teams.
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Build Smarter Mobile Apps with Real-Time Relevance Jason Arbon
We’ll make smarter versions of apps
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Jason Arbon CEO, Appdiff search@bing p-search@google
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You Are Here
Context: You are thinking about
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Google?
Twitter?
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Chrome?
Evernote?
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Your App?
contextual=loca,on+social+X
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Simple:1. Getcontext2. Applycontext
Words for location
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How: Foursquare API
How: Foursquare API
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How: Make bag of words
[The,Wes,n,SanDiego,Karl,StraussBrewerySanDiego,
StarbucksSanDiego]
Bag with Counts
venues_bag={"SanDiego":3,
Wes,n:2,Starbucks:1,Brewery:1,
...}
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Words for Social Context
Words for Social Context
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Extract all the words
Social Words tweets:
[be,real,me,contextual,mobile,
speaking,at]
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Social Word Bag
twiOer_bag:{"speaking":3,"mobile":3,
"contextual":1...}
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Stop Words
Remove ‘em
Lemmatize Better Matching: ‘speaking’ -> ‘speak
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Smarter Google
Show Tweets with matching words
Smarter Twitter
Show Tweets with matching words
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Smarter Evernote
Show Notes with matching words
Smarter Chrome
Start with likely pages open
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Your App?
No more blank Search boxes :)
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