Build It and They Will Come: the future belongs to dynamic private and hybrid clouds

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IBM Cloud:

Build It and They Will Come: the future belongs to

dynamic private and hybrid clouds

Chris Mallon,Software Business Executive,

IBM Canada Middleware Group

[email protected]

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A working definition

• Cloud (n) On-demand compute with consumptive billing

On-demandRapidly provisioned services

ComputeServers, network, storage, firewalls, ancillary services

Consumptive billingTurns traditional fixed IT costs into variable – monthly or hourly

• The initial model – virtualized multi-tenancy computing – does not meet the requirements for all applications and use cases

• For broadest applicability, user-selectable levels of performance and isolation are required

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Cloud is a $1.5B marketplace in Canada that’s growing at 28% to $4.0B

in 2017. How will you take advantage to be more competitive in your

market?

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Leading organizations are achieving competitive differentiation and improving their top and bottom lines with Cloud.

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Whose cloud powers 240,000 more websites than Amazon and Google? Combined. Who’s the market leader in Canada?

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Many clients are already on the

way to cloud with consolidation

and virtualization efforts

CONSOLIDATEPhysical Infrastructure

CLOUDDynamic provisioning for workloads

VIRTUALIZEIncrease Utilization

STANDARDIZEOperational Efficiency

AUTOMATEFlexible delivery & Self Service

Traditional IT

Movement from traditional environments to Cloud

One Step or An Evolution

6

En

erg

y/c

oo

ling c

osts

Cap

Ex c

osts

Op

era

tions c

osts

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IBM Cloud

Business Process

as a Service

Enabling business transformation

Business Process

SolutionsApplication Application Application Application Application

Software

as a Service

Marketplace of high value consumable business applications

Platform

as a Service

Composable and integrated application development platform

Infrastructure

as a Service

Enterprise class, optimized infrastructure

External

EcosystemIndustry Collaboration

Human

Resources

Big Data &

AnalyticsCommerce Marketing

DevelopmentBig Data &

AnalyticsSecurity Integration Mobile Social

Traditional

Workloads

Built using open standards

Compute Storage Networking

Built using open standards

SmarterCommerce

SmarterAnalytics

SmarterCities

SmarterWorkforce

Watson solutions

Software solutions

Middleware

solutions

PureApplication

SOFTLAYER

IBM SmartCloud

Enterprise +

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Clients are moving applications and workloads to the Cloud

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Extend enterprise apps with mobile

Test and learn – rapid

experimentation

Optimization: Dev/Test, Offloading,

Etc.

Market Expansion and Globalization

on

System Service

Using Hybrid Cloud Options Together Strategically

Off-PremOn-Prem

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Defined PatternsServices

ComposableServices

BusinessServices

InfrastructureServices

A True Composable Business Requires Multiple Services

SaaS

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Strategize how to use cloud to drive revenue growth and efficiencies

Build and run your private or hybrid cloud

Utilize cloud services delivered from IBM Cloud

Data Center Expansion

SoftLayer Acquisition

Acquisition Investment

SaaS OfferingsCloud software development

IBM has invested in Cloud and created a comprehensive

portfolio to help customers achieve this balance

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Focus on your application, while PureApplication automates the application lifecycle to accelerate time to market, simplify IT and lower TCO

From: MANUAL

Roll Your Own

To: AUTOMATED

Time to Value,

Simplicity & Lower

TCO

OS

On-Prem Off-Prem

MANUAL• Provisioning• Monitoring• Maintenance• SW Scaling• HW Scaling

MANUAL• Provisioning• Monitoring• Maintenance• SW Scaling

AUTOMATED• HW Scaling

PureApplication

ServicePureApplication

System

AUTOMATED• Provisioning• Monitoring• Maintenance• SW Scaling• HW Scaling on

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IBM PureApplication System integration by design

Optimizes the complete

solution stack:

• All hardware and software components factory integrated and optimized

• Virtualized across the stack for efficiency

• Unified management, monitoring & maintenance

• Integrated and elastic application and data runtimes

• Application patterns allocate system and application resources for optimal performance, security and reliability

ServersStorage

Networking

Virtualization

Management

Development

Middleware

Deployment

Applications

With PureApplication System

& Patterns, you can deliver

applications & new projects

with:

• 30X faster application deployments

• 76% less time

• 60% better price/performance

• lower skills requirements

• fewer errors

• greater control & governance

• elastic-SLA-driven scaling

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Pacesetters use cloud to gain a competitive advantage – and is central to enhancing the scale & time to value of analytics

136% more likely

to use cloud to reinvent

customer relationships

Strategic reinvention

170% more likely to use

analytics extensively via

cloud to derive insights

Better decisions

79% more likely to rely

on cloud to locate and

leverage expertise

anywhere in ecosystem

Deeper collaboration

Sc

ale

adoption

Smarter

consumable

integrated

agile

enlight

enrich

relate

Simpler

Big Data & Analytics

component

Sc

ale

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Apply analytics where they matter

On Premise

Public Cloud Adapt based on:

•Customer engagement

•User and use case

•Risk to speed balance

•Application requirements

•Enterprise capability

•Financial optimization

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No organization can get there instantaneously…Challenge is to balance optimizing existing systems with innovation

fuels investments in

innovation

drives need for continuous

optimization

InnovationOptimization

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IBM has capabilities across the spectrum of users delivered as

SaaS, PaaS, IaaSSmarter Commerce

Smarter Analytics

Smarter Cities

Smarter Workforce

Watson solutions

IBM Service Engage

Cloud Services Platform Codename:BlueMIx

Cloud deliveredmiddleware services

SOFTLAYER

Software defined environmentsInfrastructure solutions

Public. Private. Dynamic Hybrid.

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Platformas a Service

Composable and integrated application development platform

DevOpsBig Data & analytics

Security Integration Mobile ManagementTraditionalworkloads

Built using open standards

Social

IBM Next Generation Platform

Infrastructureas a Service

Software Defined, Enterprise class, optimized infrastructure

Compute Storage Networking

Built using open standards

Public. Private. Dynamic Hybrid.

Think it. Build it. Tap into it.

Business Processas a Service

Enabling business transformation

Business process solutions Application Application Application Application Application

Use applications

Build applications

Deploy oninfrastructure

Softwareas a Service

Marketplace of high value consumable business applications

Externalecosystem

Industry CollaborationHuman

resourcesBig Data & analytics

Commerce Marketing IT Management

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Introducing IBM BlueMix BetaDelivering a Composable Services development and runtime environment

Run Your AppsThe developer can chose any language runtime or bring their own. Just upload your code and go.

DevOpsDevelopment, monitoring, deployment and logging tools allow the developer to run the entire application

APIs and ServicesA catalog of open source, IBM and third party APIs services allow a developer to stitch together an application in minutes.

Cloud IntegrationBuild hybrid environments. Connect to on-premises systems of record plus other public and private clouds. Expose your own APIs to your developers.

Built on IBM SoftLayerRuns on top of IBM’s leading infrastructure as a service.

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Bringing together IBM’s capabilities with Business Partners, ISVs and open source provides a rich ecosystem for application development

Built on OPEN Cloud Foundry technology

Runs on

Your services IBM services

Private services Public services

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Your Web & Mobile Database Application Challenges?

Uncertainty & Risk

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DIY vs. Hosted DB vs. DBaaS

Guaranteed

No Guesswork

Smallest Risk

Greatest Productivity

Hardware

Software

Admin

Design

Software

Admin

Design

Design

DIY Hosted DBaaS

Guessw

ork

, O

verh

ead,

Ris

k

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Why Companies Use Cloudant DBaaS

Scales massively & elastically

• Handle millions of daily active users

Guaranteed performance & up time

• Removes risk of project & SLA delivery failure

More agile development for web & mobile

• No rigid schemas to slow development

Managed for you 24x7

• Stay focused on new development, not DB

administration

Build More. Grow More. Sleep More.

Cloudant empowers clients from all verticals to get their applications to market faster in a

cost-effective, hassle-free delivery model with guaranteed performance and support.

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24

IBM Service Engage

Learn Explore

Try

BuyExtend

Support

Delivery Excellence

Modern User Experience

On-prem and SaaS---

---

IBM is the only vendor providing on-prem, as-a-Service, and a hybrid experience

Service Engage by the Numbers33,207 total visitors on Service Engage

7,296 demos provisioned

194 customer free trials

Why Service Engage

•Engage clients and partner via live guided demos available

24x7

•POC your clients … start a POC in 30 minutes, anywhere

your client wants

•Extend what your clients are already buying at lower total

cost via Software as a Service

•Accelerate the close

Service Engage enables clients to operate SaaS

Solutions for:

•IT Service Management

•Workload Automation

•Application Performance Management

• Internet of Things

• Inventory Insights

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