The Evolution of the Facebook platform Build, grow and monetize your apps with FB
Jan 13, 2015
The Evolution of the Facebook platform Build, grow and monetize your apps with FB
Julien Codorniou – Director, Platform Partnerships, EMEA, Facebook
Global annual unit sales (m)
1,000
750
500
250
0
PCs
1,250
1997 1999 2001 2003 2005 2007 2009 2011 2013e 1995
Smartphones and tablets
Facebook revenue by source
$2.5b
Q4
$3.0b
$1.5b
0
$1.0b
$0.5b
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Mobile Advertising Payments Advertising
$2.0b
Q1 Q2 Q3 Q4
2010 2011 2012 2013
$2.6b
2011 2012 2013 2014
Mobile Revenue
Mobile Desktop
59% Mobile Revenue
in 2014
0% Mobile Revenue
in 2011
Apps are eating the world
Source Flurry
Aug ‘12 Mar ’11 Jan ‘12
80% Of time on mobile is
spent in apps
140
120
60
40
20
0
100
80
160
Apps
Mobile web
Total minutes spent on mobile apps versus mobile web (billions of minutes per month, US) M
inu
tes
spen
t p
er m
on
th (b
illi
on
s)
More time is spent on Facebook than anywhere else on mobile 27%
Of all mobile time spent daily is on
facebook and Instagram
14 timesaverage number of times a user checks Facebook on their
mobile daily
Source: comScore Mobile Metrix, US March 2013
MONETIZE GROW BUILD
Stable Mobile Platform
2 Years Core API Stability Guarantee
Versioning For all APIs
48 Hours Major Bug Fix SLA
BUILD
Identify
Parse
Stability Guarantee
GROW
Mobile App Ads
Sharing
Messaging
MONETIZE
Payments
Audience Network
BUILD
Parse Push Parse Core Parse Analytics
Parse is VERY IMPORTANT
for us
.ORG
GROW
App Store > 1 Million Apps
Google Play > 1 Million Apps
You are here
4 Pics 1 Word does not use Login, yet allows users to post to Facebook with the Share Dialog
Use tools like Share, App Center and Requests
to engage people on Facebook
Mobile Like Button Send to Mobile Message Dialog
81% of top 100 iOS apps On the top grossing list have integrated with Facebook
70% of top 100 Android apps On the top grossing list have integrated with Facebook
350 Million Installs driven by Mobile App Ads
60% Of top apps use Mobile App Ads
Install Ads
Engagement Ads
Facetune
In under 5 days in the U.S.
#283 to #2
In 78 different countries
#1
Fb.me/start
MONETIZE
Monetize Your App with Facebook’s Audience Network
• The right ads for your audience
• Access to Facebook Advertisers
• Successful ad units
BUILD
Identify
Parse
Stability Guarantee
GROW
Mobile App Ads
Sharing
Messaging
MONETIZE
Payments
Audience Network
Thank you