Build Buzz with Video Marketing

8 Ways to Build Buzz with Video Marketing

Ansley Sudderth

Social Media Training & Communications

Coordinator

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• Why Video Will Be Impactful in 2015

• 8 Ways to Build Buzz with Video

• Humanize Your Brand

• Educate Your Audience

• Promote Floor Plans and Listings

• Tease New Amenities and Features

• Valuable Links

• Q&A

Agenda

•Ask Questions

•Host Contests

•Solve Problems

•Rinse and Repeat

Why Video Will Be Impactful in 2015

• One-quarter of internet users reported using

their smartphones to watch streaming TV and

movies while on the go.

• Companies that produce digital video are 77%

more engaged with customers.

• More than seven in 10 people have a positive

impression of a brand, product or service after

viewing digital video

-eMarkerter

Video Makes an Impact Because…

72% of time is spent with

video on a smart device

8 Ways to Build Buzz with Video

1.

Be comfortable with adding humor

into your marketing strategy!

Almost 14,000 views!!

2.

Recap an industry event

in a YouTube video!

Create short videos

on hot button topics:

-Negotiations

-Moving Tips

-Home Staging Tips

-Location Pros and

Cons

Subscribe to ‘Related’

channels

Provide short ‘How To’s using Instagram

video or Vine

3.

Opportunity for REALTORS to

market to home shoppers in

online video environments

YouTube is the top video

research destination for home

shoppers

Share inventory via YouTube!

Tease out listings and

floor plans!

Give a quick tour using

Hyperlapse!

4.

5.

6.

Rules

-Time length

-Who

-Production

-Originality

-Incentive

-Judgment

-Branding

-Promotion

Things to Think

About…

7.

“It’s done. It’s great. I’m

home!”

8.

“The era dominated by one-way, single-threaded,

brand-directed mass communication is officially over.”

#RESocialChat Valuable Links

Valuable Links• Real Estate Pros Rocking YouTube Marketing:

• http://www.paveya.com/real-estate-professionals-

rocking-youtube-marketing/

• Vine for Real Estate:

• http://www.inman.com/next/quick-tip-5-ways-real-

estate-professionals-can-use-the-new-video-app-vine/

• http://www.slideshare.net/chuckward/real-estate-

marketing-using-vine

• Using Video as a marketing Tool

• http://www.realtor.org/field-guides/field-guide-to-using-

digital-video-as-a-marketing-tool

• https://www.youtube.com/watch?v=bfHnEHZdlo8

Q&A

Sources

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1049096514001103

•http://freedogpics.com/wp-content/uploads/2014/10/cute-dog-sniffs-live-wallpaper-android-

apps-on-google-play2.jpg

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•http://paredrocdnzone1.grupodecomunicac.netdna-cdn.com/wp-

content/uploads/2013/12/shutterstock_158459390.jpg

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•http://ingoodcompany.com/wp-content/uploads/2014/05/humanize-your-brand-600x450.jpg

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customers-are-people-201243.png

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media_brand_voice_example.jpg

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•http://www.thedutchphdcoach.com/wp-content/uploads/2014/09/seo-terugblik.jpg

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