Build Audience Loyalty Through Podcasting, Tyler anderson, Social Fresh Conference 2016

TYLER J ANDERSONBUILD AUDIENCE LOYALTY THROUGH PODCASTING

MY PODCASTING JOURNEY

SOMETIME AROUND 2011

@tylerjanderson

@tylerjanderson

April 2013

@tylerjanderson

AS OF TODAY

@tylerjanderson

Recorded Over 140 Episodes ——————

Over 280,000 Downloads

@tylerjanderson

Marcus SheridanJay Baer Mari Smith

@tylerjanderson

Ultimate Fighting Championship Dunkin’ Donuts New Orleans Saints

@tylerjanderson

Matthew Berry - ESPN Zach King - Influencer

RECOGNITION

1. The Ask Gary Vee Show - Gary Vaynerchuk

2. Social Media Social Hour - Tyler Anderson

3. Social Media Marketing- Michael Stelzner

4. Social Pros Podcast- Jay Baer & Adam Brown

@tylerjanderson

One World Observatory - NYCMarriott - New Orleans KAABOO Music Festival - Del Mar

SUCCESS STORIES

BUILD A BETTER AGENCY - DREW MCLELLAN

▸ Scale and Grow Your Agency with better clients, invested employees, and a stronger bottom line.

▸ Over 40 Episodes

▸ Targets Agency Owners

▸ Over 81 Ratings & Reviews

▸ CTA: Sells Products & Services to Agency Management Institute

THE THRIVING DENTIST WITH GARY TAKACS

▸ Helping you build a great dental practice that provides personal, professional and financial freedom.


▸ Targets Dental Practices


▸ CTA: Sells event trainings, coaching, and speaking

THE DEEPLY GRAPHIC DESIGNCAST - WES MCDOWELL, MIKELLE MORRISON & NICK LONGO

▸ Each episode tackles a different graphic design related topic.


▸ Targets graphic designers, web designers, and visual designers.


▸ CTA: Sells services such as web design, website copywriting, and SEO.

SMART PASSIVE INCOME - PAT FLYNN

▸ Reveals online business and blogging strategies, income sources and killer marketing tips and tricks.


▸ Entrepreneurs, Small Businesses and Business Strategists

▸ Over 1,948 Ratings & Reviews

▸ CTA: Sells a mix of products and services, uses traffic to generate affiliate income, and build personal brand.

▸ Averaging $151,000/month in revenue

WHY START A PODCAST?

@tylerjanderson

MONTHLY PODCAST LISTENING (12+) IN THE U.S.

@tylerjandersonSource: Edison Research and Triton Digital 2016

Estimated 57 Million

AVERAGE TIME “WEEKLY PODCAST LISTENERS” SPEND LISTENING TO PODCASTS


NUMBER OF PODCASTS LISTENED TO IN ONE WEEK


64% Listen to 3 or more

“WHERE DO YOU LISTEN MOST OFTEN TO PODCASTS?”


I KNOW WHAT YOU’RE THINKING…

@tylerjanderson

COMMON OBJECTIONS TO STARTING A PODCAST

▸ Don’t Know What To Talk About

▸ Don’t Have The Equipment

▸ Don’t Have The Technical Know How

▸ Don’t Have The Time

@tylerjanderson

CREATING A PODCAST

@tylerjanderson

WHAT SHOULD I PODCAST ABOUT?

@tylerjanderson

@tylerjanderson

WHAT TYPE OF PODCAST SHOULD I DO?

@tylerjanderson

HOW LONG SHOULD MY PODCAST BE?

@tylerjanderson

RECORDING SCHEDULE & WORKFLOW

EQUIPMENT & SOFTWARE

@tylerjanderson

X

@tylerjanderson

MICROPHONES - BEST OPTIONS

▸ Heil PR-40 Dynamic Studio Recording Microphone ($327)

▸ Bundle for $399

@tylerjanderson


▸ Audio-Technica ATR2100-USB Cardioid Dynamic USB/XLR Microphone ($79)

▸ Great portable microphone (what I use when traveling)

@tylerjanderson


▸ Blue Microphones Yeti USB Microphone ($129)

▸ Also good for recording webinars

@tylerjanderson

RECORDING & EDITING SOFTWARE

▸ GarageBand (Free)

▸ Audacity (Free)

▸ Adobe Audition ($20/month)

@tylerjanderson

RECORDING INTERVIEWS

▸ zoom.us (Mac or PC) - Free & plans starting at $14.99/month

▸ huzza.io (Mac or PC) - Free & plans starting at $15/month

▸ Skype: eCamm Call Recorder (Mac) - $29

▸ Skype: Pamela Call Recorder (PC) - $29

@tylerjanderson

http://zoom.us

http://huzza.io

ADVANCED RECORDING EQUIPMENT

@tylerjanderson

Mackie PROFX8 8-Channel Mixer - $199 Roland R-05 Studio WAVE/MP3 Recorder - $198

MOBILE RECORDING EQUIPMENT I

@tylerjanderson

Roland R-05 Studio WAVE/MP3 Recorder - $198 Audio-Technica ATR2100-USB Cardioid Dynamic USB/XLR Microphone ($79)

MOBILE RECORDING EQUIPMENT II

@tylerjanderson

MXL Mics MM130 Handheld Microphone for Smartphones and Tablets - $99Smartphone

ADDITIONAL EQUIPMENT

@tylerjanderson

MP3 Tagging Software - ID3 Editor ($15)Hosting - Libsyn (Starts at $5/month

PODCAST WORKFLOW

@tylerjanderson

PODCAST WORKFLOW

▸ Record your podcast episode

▸ Edit your podcast

▸ Export and Tag your MP3

▸ Upload to Host (Libsyn)

▸ Publish/Schedule

GROWING YOUR AUDIENCE

@tylerjanderson

MAIN PODCAST DIRECTORIES

@tylerjanderson

iTunes Google Play Music

OVER 100 DIRECTORIES

@tylerjanderson

podcastplaces.com

@tylerjanderson

CREATE SHOW NOTES AND EMBED YOUR EPISODES

@tylerjanderson

ENCOURAGE SHARING

@tylerjanderson

LEVERAGE YOUR NETWORKS

@tylerjanderson

LEVERAGE YOUR GUESTS

MAXIMIZE YOUR TIME IN NEW & NOTEWORTHY

@tylerjanderson

@tylerjanderson

@tylerjanderson

@tylerjanderson

NEW & NOTEWORTHY TIPS

▸ You have 8 weeks to get this extra lift

▸ Launch with 3-5 episodes

▸ Leverage your friends & family to give ratings and write reviews

▸ List your podcast under multiple categories (if applicable)

MAKING $$$ WITH YOUR PODCAST

@tylerjanderson

WAYS TO MONETIZE A PODCAST

▸ Plug your own Products and Services

▸ Affiliates

▸ Sponsorships

▸ Membership Courses & Communities

@tylerjanderson

TIPS

CUSTOM PODCAST GRAPHICS FOR EACH EPISODE

INVEST IN PROFESSIONAL IMAGING

▸ Intros

▸ Transitions

▸ Outros

▸ Features

CONSISTENCY

@tylerjanderson

“THE KEY TO A GREAT PODCAST IS CONSISTENCY.”

@tylerjanderson

LET’S SUMMARIZE

TOTAL COST TO CREATE A QUALITY PODCAST

Low Cost All InComputer - -Microphone $79 $399Recording & Editing Software FREE $20/monthMixer/Recorder n/a $592MP3 Tagging FREE $15Media Hosting $5/month $5/monthTOTAL $79 + $5/month $1,006 + $25/month

QUESTIONS & LIVE DEMO

@TYLERJANDERSONTYLERJANDERSON.COM

THANK YOU